Meta Ads (Facebook & Instagram)

List Meta (Facebook) connections AND the ad accounts inside each — returns `connections[]` (OAuth logins) and `ad_accounts[]` with id (act_XXX), name, currency, timezone, status. Use the ad_account_id in `account` on the other tools.

{
  "type": "object",
  "properties": {
    "auth_account": {
      "type": "string"
    }
  },
  "$schema": "http://json-schema.org/draft-07/schema#"
}

Validate Facebook token, check expiry date, list connected ad accounts and scopes.

{
  "type": "object",
  "properties": {
    "auth_account": {
      "type": "string"
    }
  },
  "$schema": "http://json-schema.org/draft-07/schema#"
}

List Meta Ads campaigns. Returns: id, name, status, objective, budget, dates. Set include_paused=true to also show paused campaigns.

{
  "type": "object",
  "properties": {
    "account": {
      "type": "string"
    },
    "include_paused": {
      "default": false,
      "type": "boolean"
    },
    "auth_account": {
      "type": "string"
    }
  },
  "$schema": "http://json-schema.org/draft-07/schema#"
}

Today's ad performance dashboard. Returns per-ad: spend, revenue, ROAS, CPA, impressions, clicks, CTR. Plus _summary aggregate across all ads.

{
  "type": "object",
  "properties": {
    "account": {
      "type": "string"
    },
    "include_zero": {
      "default": false,
      "type": "boolean"
    },
    "auth_account": {
      "type": "string"
    }
  },
  "$schema": "http://json-schema.org/draft-07/schema#"
}

ROAS (Return on Ad Spend) for a date range using Meta's /insights endpoint — includes spend from ads in ANY status (ACTIVE/PAUSED/DISABLED/ARCHIVED). Defaults to current month, level=ad. For account totals use level=account; for per-campaign view use level=campaign. Returns per-row spend, revenue, ROAS, plus _summary.

{
  "type": "object",
  "properties": {
    "account": {
      "type": "string"
    },
    "since": {
      "type": "string"
    },
    "until": {
      "type": "string"
    },
    "level": {
      "default": "ad",
      "type": "string",
      "enum": [
        "ad",
        "adset",
        "campaign",
        "account"
      ]
    },
    "auth_account": {
      "type": "string"
    }
  },
  "$schema": "http://json-schema.org/draft-07/schema#"
}

List ads with creatives (image, video, copy) and performance insights. Includes spend, revenue, ROAS, actions.

{
  "type": "object",
  "properties": {
    "account": {
      "type": "string"
    },
    "include_paused": {
      "default": false,
      "type": "boolean"
    },
    "since": {
      "type": "string"
    },
    "until": {
      "type": "string"
    },
    "auth_account": {
      "type": "string"
    }
  },
  "$schema": "http://json-schema.org/draft-07/schema#"
}

Hourly realtime dashboard for today. Shows per-ad breakdown with hourly stats, campaign/adset/creative details, plus _summary.

{
  "type": "object",
  "properties": {
    "account": {
      "type": "string"
    },
    "auth_account": {
      "type": "string"
    }
  },
  "$schema": "http://json-schema.org/draft-07/schema#"
}

Get detailed ad set info: targeting, budget, schedule, billing, optimization goal, delivery status. Fills the gap between campaigns and ads.

{
  "type": "object",
  "properties": {
    "account": {
      "type": "string"
    },
    "include_paused": {
      "default": false,
      "type": "boolean"
    },
    "auth_account": {
      "type": "string"
    }
  },
  "$schema": "http://json-schema.org/draft-07/schema#"
}

Read Facebook Pages data. Actions: list — all pages the user manages (name, fan_count, followers) insights — page engagement metrics (follows, views) for a specific page posts — recent posts with likes, comments, shares post_insights — detailed insights for a specific post [Flattened action: list] Bulk support: accepts page_ids, post_ids for batched execution.

{
  "type": "object",
  "properties": {
    "page_id": {
      "type": "string"
    },
    "post_id": {
      "type": "string"
    },
    "period": {
      "default": "day",
      "type": "string",
      "enum": [
        "day",
        "week",
        "days_28"
      ]
    },
    "auth_account": {
      "type": "string"
    },
    "page_ids": {
      "type": "array",
      "items": {
        "type": "string"
      }
    },
    "post_ids": {
      "type": "array",
      "items": {
        "type": "string"
      }
    }
  },
  "$schema": "http://json-schema.org/draft-07/schema#"
}

Read Facebook Pages data. Actions: list — all pages the user manages (name, fan_count, followers) insights — page engagement metrics (follows, views) for a specific page posts — recent posts with likes, comments, shares post_insights — detailed insights for a specific post [Flattened action: insights] Bulk support: accepts page_ids, post_ids for batched execution.

{
  "type": "object",
  "properties": {
    "page_id": {
      "type": "string"
    },
    "post_id": {
      "type": "string"
    },
    "period": {
      "default": "day",
      "type": "string",
      "enum": [
        "day",
        "week",
        "days_28"
      ]
    },
    "auth_account": {
      "type": "string"
    },
    "page_ids": {
      "type": "array",
      "items": {
        "type": "string"
      }
    },
    "post_ids": {
      "type": "array",
      "items": {
        "type": "string"
      }
    }
  },
  "$schema": "http://json-schema.org/draft-07/schema#"
}

Read Facebook Pages data. Actions: list — all pages the user manages (name, fan_count, followers) insights — page engagement metrics (follows, views) for a specific page posts — recent posts with likes, comments, shares post_insights — detailed insights for a specific post [Flattened action: posts] Bulk support: accepts page_ids, post_ids for batched execution.

{
  "type": "object",
  "properties": {
    "page_id": {
      "type": "string"
    },
    "post_id": {
      "type": "string"
    },
    "period": {
      "default": "day",
      "type": "string",
      "enum": [
        "day",
        "week",
        "days_28"
      ]
    },
    "auth_account": {
      "type": "string"
    },
    "page_ids": {
      "type": "array",
      "items": {
        "type": "string"
      }
    },
    "post_ids": {
      "type": "array",
      "items": {
        "type": "string"
      }
    }
  },
  "$schema": "http://json-schema.org/draft-07/schema#"
}

Read Facebook Pages data. Actions: list — all pages the user manages (name, fan_count, followers) insights — page engagement metrics (follows, views) for a specific page posts — recent posts with likes, comments, shares post_insights — detailed insights for a specific post [Flattened action: post_insights] Bulk support: accepts page_ids, post_ids for batched execution.

{
  "type": "object",
  "properties": {
    "page_id": {
      "type": "string"
    },
    "post_id": {
      "type": "string"
    },
    "period": {
      "default": "day",
      "type": "string",
      "enum": [
        "day",
        "week",
        "days_28"
      ]
    },
    "auth_account": {
      "type": "string"
    },
    "page_ids": {
      "type": "array",
      "items": {
        "type": "string"
      }
    },
    "post_ids": {
      "type": "array",
      "items": {
        "type": "string"
      }
    }
  },
  "$schema": "http://json-schema.org/draft-07/schema#"
}

Read Facebook Business Manager data. Actions: list — list Business Managers accounts — ad accounts owned by a BM pages — pages owned by a BM users — business users and system users pixels — pixels owned by a BM [Flattened action: list] Bulk support: accepts business_ids for batched execution.

{
  "type": "object",
  "properties": {
    "business_id": {
      "type": "string"
    },
    "auth_account": {
      "type": "string"
    },
    "business_ids": {
      "type": "array",
      "items": {
        "type": "string"
      }
    }
  },
  "$schema": "http://json-schema.org/draft-07/schema#"
}

Read Facebook Business Manager data. Actions: list — list Business Managers accounts — ad accounts owned by a BM pages — pages owned by a BM users — business users and system users pixels — pixels owned by a BM [Flattened action: accounts] Bulk support: accepts business_ids for batched execution.

{
  "type": "object",
  "properties": {
    "business_id": {
      "type": "string"
    },
    "auth_account": {
      "type": "string"
    },
    "business_ids": {
      "type": "array",
      "items": {
        "type": "string"
      }
    }
  },
  "$schema": "http://json-schema.org/draft-07/schema#"
}

Read Facebook Business Manager data. Actions: list — list Business Managers accounts — ad accounts owned by a BM pages — pages owned by a BM users — business users and system users pixels — pixels owned by a BM [Flattened action: pages] Bulk support: accepts business_ids for batched execution.

{
  "type": "object",
  "properties": {
    "business_id": {
      "type": "string"
    },
    "auth_account": {
      "type": "string"
    },
    "business_ids": {
      "type": "array",
      "items": {
        "type": "string"
      }
    }
  },
  "$schema": "http://json-schema.org/draft-07/schema#"
}

Read Facebook Business Manager data. Actions: list — list Business Managers accounts — ad accounts owned by a BM pages — pages owned by a BM users — business users and system users pixels — pixels owned by a BM [Flattened action: users] Bulk support: accepts business_ids for batched execution.

{
  "type": "object",
  "properties": {
    "business_id": {
      "type": "string"
    },
    "auth_account": {
      "type": "string"
    },
    "business_ids": {
      "type": "array",
      "items": {
        "type": "string"
      }
    }
  },
  "$schema": "http://json-schema.org/draft-07/schema#"
}

Read Facebook Business Manager data. Actions: list — list Business Managers accounts — ad accounts owned by a BM pages — pages owned by a BM users — business users and system users pixels — pixels owned by a BM [Flattened action: pixels] Bulk support: accepts business_ids for batched execution.

{
  "type": "object",
  "properties": {
    "business_id": {
      "type": "string"
    },
    "auth_account": {
      "type": "string"
    },
    "business_ids": {
      "type": "array",
      "items": {
        "type": "string"
      }
    }
  },
  "$schema": "http://json-schema.org/draft-07/schema#"
}

List uploaded media in the ad account. Actions: list_images, list_videos. [Flattened action: list_images]

{
  "type": "object",
  "properties": {
    "account": {
      "type": "string"
    },
    "auth_account": {
      "type": "string"
    }
  },
  "$schema": "http://json-schema.org/draft-07/schema#"
}

List uploaded media in the ad account. Actions: list_images, list_videos. [Flattened action: list_videos]

{
  "type": "object",
  "properties": {
    "account": {
      "type": "string"
    },
    "auth_account": {
      "type": "string"
    }
  },
  "$schema": "http://json-schema.org/draft-07/schema#"
}

List Custom Audiences in the ad account.

{
  "type": "object",
  "properties": {
    "account": {
      "type": "string"
    },
    "auth_account": {
      "type": "string"
    }
  },
  "$schema": "http://json-schema.org/draft-07/schema#"
}

Create, update, pause or activate Meta Ads campaigns. Actions: create — new campaign (name, objective, budget required) update — change name, budget, status pause — shortcut to pause a campaign activate — shortcut to activate a campaign Objectives: OUTCOME_TRAFFIC, OUTCOME_ENGAGEMENT, OUTCOME_LEADS, OUTCOME_SALES, OUTCOME_AWARENESS, OUTCOME_APP_PROMOTION. Budgets are in cents (e.g. 5000 = $50.00). A budget HERE means campaign budget optimization: the ad sets under it must then NOT carry their own budget. Leave the campaign budget empty to budget per ad set instead. For destructive delete use meta_ads_campaign_delete. [Flattened action: create] Bulk support: accepts campaign_ids for batched execution.

{
  "type": "object",
  "properties": {
    "account": {
      "type": "string"
    },
    "campaign_id": {
      "type": "string"
    },
    "name": {
      "type": "string"
    },
    "objective": {
      "type": "string",
      "enum": [
        "OUTCOME_TRAFFIC",
        "OUTCOME_ENGAGEMENT",
        "OUTCOME_LEADS",
        "OUTCOME_SALES",
        "OUTCOME_AWARENESS",
        "OUTCOME_APP_PROMOTION"
      ]
    },
    "daily_budget": {
      "type": "number"
    },
    "lifetime_budget": {
      "type": "number"
    },
    "bid_strategy": {
      "type": "string",
      "enum": [
        "LOWEST_COST_WITHOUT_CAP",
        "LOWEST_COST_WITH_BID_CAP",
        "COST_CAP",
        "LOWEST_COST_WITH_MIN_ROAS"
      ]
    },
    "status": {
      "type": "string",
      "enum": [
        "ACTIVE",
        "PAUSED"
      ]
    },
    "special_ad_categories": {
      "type": "array",
      "items": {
        "type": "string"
      }
    },
    "auth_account": {
      "type": "string"
    },
    "campaign_ids": {
      "type": "array",
      "items": {
        "type": "string"
      }
    }
  },
  "$schema": "http://json-schema.org/draft-07/schema#"
}

Create, update, pause or activate Meta Ads campaigns. Actions: create — new campaign (name, objective, budget required) update — change name, budget, status pause — shortcut to pause a campaign activate — shortcut to activate a campaign Objectives: OUTCOME_TRAFFIC, OUTCOME_ENGAGEMENT, OUTCOME_LEADS, OUTCOME_SALES, OUTCOME_AWARENESS, OUTCOME_APP_PROMOTION. Budgets are in cents (e.g. 5000 = $50.00). A budget HERE means campaign budget optimization: the ad sets under it must then NOT carry their own budget. Leave the campaign budget empty to budget per ad set instead. For destructive delete use meta_ads_campaign_delete. [Flattened action: update] Bulk support: accepts campaign_ids for batched execution.

{
  "type": "object",
  "properties": {
    "account": {
      "type": "string"
    },
    "campaign_id": {
      "type": "string"
    },
    "name": {
      "type": "string"
    },
    "objective": {
      "type": "string",
      "enum": [
        "OUTCOME_TRAFFIC",
        "OUTCOME_ENGAGEMENT",
        "OUTCOME_LEADS",
        "OUTCOME_SALES",
        "OUTCOME_AWARENESS",
        "OUTCOME_APP_PROMOTION"
      ]
    },
    "daily_budget": {
      "type": "number"
    },
    "lifetime_budget": {
      "type": "number"
    },
    "bid_strategy": {
      "type": "string",
      "enum": [
        "LOWEST_COST_WITHOUT_CAP",
        "LOWEST_COST_WITH_BID_CAP",
        "COST_CAP",
        "LOWEST_COST_WITH_MIN_ROAS"
      ]
    },
    "status": {
      "type": "string",
      "enum": [
        "ACTIVE",
        "PAUSED"
      ]
    },
    "special_ad_categories": {
      "type": "array",
      "items": {
        "type": "string"
      }
    },
    "auth_account": {
      "type": "string"
    },
    "campaign_ids": {
      "type": "array",
      "items": {
        "type": "string"
      }
    }
  },
  "$schema": "http://json-schema.org/draft-07/schema#"
}

Create, update, pause or activate Meta Ads campaigns. Actions: create — new campaign (name, objective, budget required) update — change name, budget, status pause — shortcut to pause a campaign activate — shortcut to activate a campaign Objectives: OUTCOME_TRAFFIC, OUTCOME_ENGAGEMENT, OUTCOME_LEADS, OUTCOME_SALES, OUTCOME_AWARENESS, OUTCOME_APP_PROMOTION. Budgets are in cents (e.g. 5000 = $50.00). A budget HERE means campaign budget optimization: the ad sets under it must then NOT carry their own budget. Leave the campaign budget empty to budget per ad set instead. For destructive delete use meta_ads_campaign_delete. [Flattened action: pause] Bulk support: accepts campaign_ids for batched execution.

{
  "type": "object",
  "properties": {
    "account": {
      "type": "string"
    },
    "campaign_id": {
      "type": "string"
    },
    "name": {
      "type": "string"
    },
    "objective": {
      "type": "string",
      "enum": [
        "OUTCOME_TRAFFIC",
        "OUTCOME_ENGAGEMENT",
        "OUTCOME_LEADS",
        "OUTCOME_SALES",
        "OUTCOME_AWARENESS",
        "OUTCOME_APP_PROMOTION"
      ]
    },
    "daily_budget": {
      "type": "number"
    },
    "lifetime_budget": {
      "type": "number"
    },
    "bid_strategy": {
      "type": "string",
      "enum": [
        "LOWEST_COST_WITHOUT_CAP",
        "LOWEST_COST_WITH_BID_CAP",
        "COST_CAP",
        "LOWEST_COST_WITH_MIN_ROAS"
      ]
    },
    "status": {
      "type": "string",
      "enum": [
        "ACTIVE",
        "PAUSED"
      ]
    },
    "special_ad_categories": {
      "type": "array",
      "items": {
        "type": "string"
      }
    },
    "auth_account": {
      "type": "string"
    },
    "campaign_ids": {
      "type": "array",
      "items": {
        "type": "string"
      }
    }
  },
  "$schema": "http://json-schema.org/draft-07/schema#"
}

Create, update, pause or activate Meta Ads campaigns. Actions: create — new campaign (name, objective, budget required) update — change name, budget, status pause — shortcut to pause a campaign activate — shortcut to activate a campaign Objectives: OUTCOME_TRAFFIC, OUTCOME_ENGAGEMENT, OUTCOME_LEADS, OUTCOME_SALES, OUTCOME_AWARENESS, OUTCOME_APP_PROMOTION. Budgets are in cents (e.g. 5000 = $50.00). A budget HERE means campaign budget optimization: the ad sets under it must then NOT carry their own budget. Leave the campaign budget empty to budget per ad set instead. For destructive delete use meta_ads_campaign_delete. [Flattened action: activate] Bulk support: accepts campaign_ids for batched execution.

{
  "type": "object",
  "properties": {
    "account": {
      "type": "string"
    },
    "campaign_id": {
      "type": "string"
    },
    "name": {
      "type": "string"
    },
    "objective": {
      "type": "string",
      "enum": [
        "OUTCOME_TRAFFIC",
        "OUTCOME_ENGAGEMENT",
        "OUTCOME_LEADS",
        "OUTCOME_SALES",
        "OUTCOME_AWARENESS",
        "OUTCOME_APP_PROMOTION"
      ]
    },
    "daily_budget": {
      "type": "number"
    },
    "lifetime_budget": {
      "type": "number"
    },
    "bid_strategy": {
      "type": "string",
      "enum": [
        "LOWEST_COST_WITHOUT_CAP",
        "LOWEST_COST_WITH_BID_CAP",
        "COST_CAP",
        "LOWEST_COST_WITH_MIN_ROAS"
      ]
    },
    "status": {
      "type": "string",
      "enum": [
        "ACTIVE",
        "PAUSED"
      ]
    },
    "special_ad_categories": {
      "type": "array",
      "items": {
        "type": "string"
      }
    },
    "auth_account": {
      "type": "string"
    },
    "campaign_ids": {
      "type": "array",
      "items": {
        "type": "string"
      }
    }
  },
  "$schema": "http://json-schema.org/draft-07/schema#"
}

Permanently delete a Meta Ads campaign. Irreversible. Bulk support: accepts campaign_ids for batched execution.

{
  "type": "object",
  "properties": {
    "campaign_id": {
      "type": "string"
    },
    "auth_account": {
      "type": "string"
    },
    "campaign_ids": {
      "type": "array",
      "items": {
        "type": "string"
      }
    }
  },
  "required": [
    "campaign_id"
  ],
  "$schema": "http://json-schema.org/draft-07/schema#"
}

Create or update Meta Ads ad sets. Actions: create — new ad set linked to a campaign (targeting, budget, schedule) update — change fields on existing ad set Targeting is a JSON object: { "geo_locations": { "countries": ["BR"] }, "age_min": 18, "age_max": 65, "genders": [1, 2] } Budgets in cents. BUDGET (most common create failure): the ad set REQUIRES daily_budget or lifetime_budget, UNLESS the parent campaign already carries the budget (campaign budget optimization) — in which case the ad set must NOT send one. lifetime_budget also requires end_time. optimization_goal must match the campaign objective: OUTCOME_TRAFFIC → LINK_CLICKS / LANDING_PAGE_VIEWS / IMPRESSIONS; OUTCOME_AWARENESS → REACH / IMPRESSIONS; OUTCOME_ENGAGEMENT → POST_ENGAGEMENT / THRUPLAY / PAGE_LIKES / CONVERSATIONS; OUTCOME_LEADS → LEAD_GENERATION / QUALITY_LEAD / OFFSITE_CONVERSIONS; OUTCOME_SALES → OFFSITE_CONVERSIONS / VALUE; OUTCOME_APP_PROMOTION → APP_INSTALLS. OFFSITE_CONVERSIONS/VALUE need promoted_object with the pixel: {"pixel_id":"123","custom_event_type":"PURCHASE"}. LEAD_GENERATION needs {"page_id":"123"}. destination_type is only for non-website destinations (MESSENGER, WHATSAPP, PHONE_CALL); omit it for regular website traffic. For destructive delete use meta_ads_adset_delete. [Flattened action: create] Bulk support: accepts adset_ids, campaign_ids for batched execution.

{
  "type": "object",
  "properties": {
    "account": {
      "type": "string"
    },
    "adset_id": {
      "type": "string"
    },
    "campaign_id": {
      "type": "string"
    },
    "name": {
      "type": "string"
    },
    "daily_budget": {
      "type": "number"
    },
    "lifetime_budget": {
      "type": "number"
    },
    "billing_event": {
      "type": "string",
      "enum": [
        "IMPRESSIONS",
        "LINK_CLICKS",
        "POST_ENGAGEMENT",
        "THRUPLAY",
        "PAGE_LIKES",
        "APP_INSTALLS"
      ]
    },
    "optimization_goal": {
      "type": "string",
      "enum": [
        "LINK_CLICKS",
        "LANDING_PAGE_VIEWS",
        "IMPRESSIONS",
        "REACH",
        "POST_ENGAGEMENT",
        "THRUPLAY",
        "PAGE_LIKES",
        "CONVERSATIONS",
        "LEAD_GENERATION",
        "QUALITY_LEAD",
        "OFFSITE_CONVERSIONS",
        "VALUE",
        "APP_INSTALLS"
      ]
    },
    "targeting": {
      "type": "string"
    },
    "destination_type": {
      "type": "string",
      "enum": [
        "MESSENGER",
        "WHATSAPP",
        "PHONE_CALL",
        "APP",
        "INSTAGRAM_DIRECT",
        "ON_AD",
        "ON_POST",
        "ON_VIDEO",
        "ON_PAGE",
        "ON_EVENT"
      ]
    },
    "promoted_object": {
      "type": "string"
    },
    "bid_amount": {
      "type": "number"
    },
    "bid_strategy": {
      "type": "string",
      "enum": [
        "LOWEST_COST_WITHOUT_CAP",
        "LOWEST_COST_WITH_BID_CAP",
        "COST_CAP",
        "LOWEST_COST_WITH_MIN_ROAS"
      ]
    },
    "start_time": {
      "type": "string"
    },
    "end_time": {
      "type": "string"
    },
    "status": {
      "type": "string",
      "enum": [
        "ACTIVE",
        "PAUSED"
      ]
    },
    "auth_account": {
      "type": "string"
    },
    "adset_ids": {
      "type": "array",
      "items": {
        "type": "string"
      }
    },
    "campaign_ids": {
      "type": "array",
      "items": {
        "type": "string"
      }
    }
  },
  "$schema": "http://json-schema.org/draft-07/schema#"
}

Create or update Meta Ads ad sets. Actions: create — new ad set linked to a campaign (targeting, budget, schedule) update — change fields on existing ad set Targeting is a JSON object: { "geo_locations": { "countries": ["BR"] }, "age_min": 18, "age_max": 65, "genders": [1, 2] } Budgets in cents. BUDGET (most common create failure): the ad set REQUIRES daily_budget or lifetime_budget, UNLESS the parent campaign already carries the budget (campaign budget optimization) — in which case the ad set must NOT send one. lifetime_budget also requires end_time. optimization_goal must match the campaign objective: OUTCOME_TRAFFIC → LINK_CLICKS / LANDING_PAGE_VIEWS / IMPRESSIONS; OUTCOME_AWARENESS → REACH / IMPRESSIONS; OUTCOME_ENGAGEMENT → POST_ENGAGEMENT / THRUPLAY / PAGE_LIKES / CONVERSATIONS; OUTCOME_LEADS → LEAD_GENERATION / QUALITY_LEAD / OFFSITE_CONVERSIONS; OUTCOME_SALES → OFFSITE_CONVERSIONS / VALUE; OUTCOME_APP_PROMOTION → APP_INSTALLS. OFFSITE_CONVERSIONS/VALUE need promoted_object with the pixel: {"pixel_id":"123","custom_event_type":"PURCHASE"}. LEAD_GENERATION needs {"page_id":"123"}. destination_type is only for non-website destinations (MESSENGER, WHATSAPP, PHONE_CALL); omit it for regular website traffic. For destructive delete use meta_ads_adset_delete. [Flattened action: update] Bulk support: accepts adset_ids, campaign_ids for batched execution.

{
  "type": "object",
  "properties": {
    "account": {
      "type": "string"
    },
    "adset_id": {
      "type": "string"
    },
    "campaign_id": {
      "type": "string"
    },
    "name": {
      "type": "string"
    },
    "daily_budget": {
      "type": "number"
    },
    "lifetime_budget": {
      "type": "number"
    },
    "billing_event": {
      "type": "string",
      "enum": [
        "IMPRESSIONS",
        "LINK_CLICKS",
        "POST_ENGAGEMENT",
        "THRUPLAY",
        "PAGE_LIKES",
        "APP_INSTALLS"
      ]
    },
    "optimization_goal": {
      "type": "string",
      "enum": [
        "LINK_CLICKS",
        "LANDING_PAGE_VIEWS",
        "IMPRESSIONS",
        "REACH",
        "POST_ENGAGEMENT",
        "THRUPLAY",
        "PAGE_LIKES",
        "CONVERSATIONS",
        "LEAD_GENERATION",
        "QUALITY_LEAD",
        "OFFSITE_CONVERSIONS",
        "VALUE",
        "APP_INSTALLS"
      ]
    },
    "targeting": {
      "type": "string"
    },
    "destination_type": {
      "type": "string",
      "enum": [
        "MESSENGER",
        "WHATSAPP",
        "PHONE_CALL",
        "APP",
        "INSTAGRAM_DIRECT",
        "ON_AD",
        "ON_POST",
        "ON_VIDEO",
        "ON_PAGE",
        "ON_EVENT"
      ]
    },
    "promoted_object": {
      "type": "string"
    },
    "bid_amount": {
      "type": "number"
    },
    "bid_strategy": {
      "type": "string",
      "enum": [
        "LOWEST_COST_WITHOUT_CAP",
        "LOWEST_COST_WITH_BID_CAP",
        "COST_CAP",
        "LOWEST_COST_WITH_MIN_ROAS"
      ]
    },
    "start_time": {
      "type": "string"
    },
    "end_time": {
      "type": "string"
    },
    "status": {
      "type": "string",
      "enum": [
        "ACTIVE",
        "PAUSED"
      ]
    },
    "auth_account": {
      "type": "string"
    },
    "adset_ids": {
      "type": "array",
      "items": {
        "type": "string"
      }
    },
    "campaign_ids": {
      "type": "array",
      "items": {
        "type": "string"
      }
    }
  },
  "$schema": "http://json-schema.org/draft-07/schema#"
}

Permanently delete a Meta Ads ad set. Irreversible. Bulk support: accepts adset_ids for batched execution.

{
  "type": "object",
  "properties": {
    "adset_id": {
      "type": "string"
    },
    "auth_account": {
      "type": "string"
    },
    "adset_ids": {
      "type": "array",
      "items": {
        "type": "string"
      }
    }
  },
  "required": [
    "adset_id"
  ],
  "$schema": "http://json-schema.org/draft-07/schema#"
}

Create ad creatives and ads (final step to launch). Actions: create_creative — create ad creative with image/video + copy (requires page_id) create_ad — create ad linking creative to ad set update_ad — update ad fields (name, status, creative) For create_creative: provide image_hash (from upload_image) OR video_id (from upload_video) + page_id + message. call_to_action_type: LEARN_MORE, SHOP_NOW, SIGN_UP, DOWNLOAD, GET_QUOTE, CONTACT_US, SUBSCRIBE, BOOK_NOW, etc. For destructive delete use meta_ads_creative_delete. [Flattened action: create_creative] Bulk support: accepts page_ids, video_ids, adset_ids, creative_ids, ad_ids for batched execution.

{
  "type": "object",
  "properties": {
    "account": {
      "type": "string"
    },
    "name": {
      "type": "string"
    },
    "page_id": {
      "type": "string"
    },
    "message": {
      "type": "string"
    },
    "link": {
      "type": "string"
    },
    "image_hash": {
      "type": "string"
    },
    "video_id": {
      "type": "string"
    },
    "call_to_action_type": {
      "type": "string"
    },
    "adset_id": {
      "type": "string"
    },
    "creative_id": {
      "type": "string"
    },
    "ad_id": {
      "type": "string"
    },
    "status": {
      "type": "string",
      "enum": [
        "ACTIVE",
        "PAUSED"
      ]
    },
    "auth_account": {
      "type": "string"
    },
    "page_ids": {
      "type": "array",
      "items": {
        "type": "string"
      }
    },
    "video_ids": {
      "type": "array",
      "items": {
        "type": "string"
      }
    },
    "adset_ids": {
      "type": "array",
      "items": {
        "type": "string"
      }
    },
    "creative_ids": {
      "type": "array",
      "items": {
        "type": "string"
      }
    },
    "ad_ids": {
      "type": "array",
      "items": {
        "type": "string"
      }
    }
  },
  "$schema": "http://json-schema.org/draft-07/schema#"
}

Create ad creatives and ads (final step to launch). Actions: create_creative — create ad creative with image/video + copy (requires page_id) create_ad — create ad linking creative to ad set update_ad — update ad fields (name, status, creative) For create_creative: provide image_hash (from upload_image) OR video_id (from upload_video) + page_id + message. call_to_action_type: LEARN_MORE, SHOP_NOW, SIGN_UP, DOWNLOAD, GET_QUOTE, CONTACT_US, SUBSCRIBE, BOOK_NOW, etc. For destructive delete use meta_ads_creative_delete. [Flattened action: create_ad] Bulk support: accepts page_ids, video_ids, adset_ids, creative_ids, ad_ids for batched execution.

{
  "type": "object",
  "properties": {
    "account": {
      "type": "string"
    },
    "name": {
      "type": "string"
    },
    "page_id": {
      "type": "string"
    },
    "message": {
      "type": "string"
    },
    "link": {
      "type": "string"
    },
    "image_hash": {
      "type": "string"
    },
    "video_id": {
      "type": "string"
    },
    "call_to_action_type": {
      "type": "string"
    },
    "adset_id": {
      "type": "string"
    },
    "creative_id": {
      "type": "string"
    },
    "ad_id": {
      "type": "string"
    },
    "status": {
      "type": "string",
      "enum": [
        "ACTIVE",
        "PAUSED"
      ]
    },
    "auth_account": {
      "type": "string"
    },
    "page_ids": {
      "type": "array",
      "items": {
        "type": "string"
      }
    },
    "video_ids": {
      "type": "array",
      "items": {
        "type": "string"
      }
    },
    "adset_ids": {
      "type": "array",
      "items": {
        "type": "string"
      }
    },
    "creative_ids": {
      "type": "array",
      "items": {
        "type": "string"
      }
    },
    "ad_ids": {
      "type": "array",
      "items": {
        "type": "string"
      }
    }
  },
  "$schema": "http://json-schema.org/draft-07/schema#"
}

Create ad creatives and ads (final step to launch). Actions: create_creative — create ad creative with image/video + copy (requires page_id) create_ad — create ad linking creative to ad set update_ad — update ad fields (name, status, creative) For create_creative: provide image_hash (from upload_image) OR video_id (from upload_video) + page_id + message. call_to_action_type: LEARN_MORE, SHOP_NOW, SIGN_UP, DOWNLOAD, GET_QUOTE, CONTACT_US, SUBSCRIBE, BOOK_NOW, etc. For destructive delete use meta_ads_creative_delete. [Flattened action: update_ad] Bulk support: accepts page_ids, video_ids, adset_ids, creative_ids, ad_ids for batched execution.

{
  "type": "object",
  "properties": {
    "account": {
      "type": "string"
    },
    "name": {
      "type": "string"
    },
    "page_id": {
      "type": "string"
    },
    "message": {
      "type": "string"
    },
    "link": {
      "type": "string"
    },
    "image_hash": {
      "type": "string"
    },
    "video_id": {
      "type": "string"
    },
    "call_to_action_type": {
      "type": "string"
    },
    "adset_id": {
      "type": "string"
    },
    "creative_id": {
      "type": "string"
    },
    "ad_id": {
      "type": "string"
    },
    "status": {
      "type": "string",
      "enum": [
        "ACTIVE",
        "PAUSED"
      ]
    },
    "auth_account": {
      "type": "string"
    },
    "page_ids": {
      "type": "array",
      "items": {
        "type": "string"
      }
    },
    "video_ids": {
      "type": "array",
      "items": {
        "type": "string"
      }
    },
    "adset_ids": {
      "type": "array",
      "items": {
        "type": "string"
      }
    },
    "creative_ids": {
      "type": "array",
      "items": {
        "type": "string"
      }
    },
    "ad_ids": {
      "type": "array",
      "items": {
        "type": "string"
      }
    }
  },
  "$schema": "http://json-schema.org/draft-07/schema#"
}

Permanently delete a Meta Ads ad. Irreversible. Bulk support: accepts ad_ids for batched execution.

{
  "type": "object",
  "properties": {
    "ad_id": {
      "type": "string"
    },
    "auth_account": {
      "type": "string"
    },
    "ad_ids": {
      "type": "array",
      "items": {
        "type": "string"
      }
    }
  },
  "required": [
    "ad_id"
  ],
  "$schema": "http://json-schema.org/draft-07/schema#"
}

Upload images and videos to Meta Ads account. Actions: upload_image — upload an image. Returns the image hash you need for create_creative. upload_video — upload video from URL (Meta fetches it). Returns video_id. get_upload_command — get a curl command for uploading large local video files (keeps file out of AI context). upload_image accepts the file in four ways (use exactly one): image_url/file_url (public URL), upload_id (uploaded via the command this tool hands you), file_base64, or upload_code. Call upload_image with NO file to get a ready-made upload command for a file on the user's machine. Facebook CDN links (*.fbcdn.net) are signed, expiring and pinned to the browser that opened them — they do NOT work as image_url from the server; upload the file instead. For listing already-uploaded media use meta_ads_media. [Flattened action: upload_image] Bulk support: accepts upload_ids for batched execution.

{
  "type": "object",
  "properties": {
    "account": {
      "type": "string"
    },
    "image_url": {
      "type": "string"
    },
    "file_url": {
      "type": "string"
    },
    "upload_id": {
      "type": "string"
    },
    "file_base64": {
      "type": "string"
    },
    "upload_code": {
      "type": "string"
    },
    "file_name": {
      "type": "string"
    },
    "video_url": {
      "type": "string"
    },
    "title": {
      "type": "string"
    },
    "file_path": {
      "type": "string"
    },
    "auth_account": {
      "type": "string"
    },
    "upload_ids": {
      "type": "array",
      "items": {
        "type": "string"
      }
    }
  },
  "$schema": "http://json-schema.org/draft-07/schema#"
}

Upload images and videos to Meta Ads account. Actions: upload_image — upload an image. Returns the image hash you need for create_creative. upload_video — upload video from URL (Meta fetches it). Returns video_id. get_upload_command — get a curl command for uploading large local video files (keeps file out of AI context). upload_image accepts the file in four ways (use exactly one): image_url/file_url (public URL), upload_id (uploaded via the command this tool hands you), file_base64, or upload_code. Call upload_image with NO file to get a ready-made upload command for a file on the user's machine. Facebook CDN links (*.fbcdn.net) are signed, expiring and pinned to the browser that opened them — they do NOT work as image_url from the server; upload the file instead. For listing already-uploaded media use meta_ads_media. [Flattened action: upload_video] Bulk support: accepts upload_ids for batched execution.

{
  "type": "object",
  "properties": {
    "account": {
      "type": "string"
    },
    "image_url": {
      "type": "string"
    },
    "file_url": {
      "type": "string"
    },
    "upload_id": {
      "type": "string"
    },
    "file_base64": {
      "type": "string"
    },
    "upload_code": {
      "type": "string"
    },
    "file_name": {
      "type": "string"
    },
    "video_url": {
      "type": "string"
    },
    "title": {
      "type": "string"
    },
    "file_path": {
      "type": "string"
    },
    "auth_account": {
      "type": "string"
    },
    "upload_ids": {
      "type": "array",
      "items": {
        "type": "string"
      }
    }
  },
  "$schema": "http://json-schema.org/draft-07/schema#"
}

Upload images and videos to Meta Ads account. Actions: upload_image — upload an image. Returns the image hash you need for create_creative. upload_video — upload video from URL (Meta fetches it). Returns video_id. get_upload_command — get a curl command for uploading large local video files (keeps file out of AI context). upload_image accepts the file in four ways (use exactly one): image_url/file_url (public URL), upload_id (uploaded via the command this tool hands you), file_base64, or upload_code. Call upload_image with NO file to get a ready-made upload command for a file on the user's machine. Facebook CDN links (*.fbcdn.net) are signed, expiring and pinned to the browser that opened them — they do NOT work as image_url from the server; upload the file instead. For listing already-uploaded media use meta_ads_media. [Flattened action: get_upload_command] Bulk support: accepts upload_ids for batched execution.

{
  "type": "object",
  "properties": {
    "account": {
      "type": "string"
    },
    "image_url": {
      "type": "string"
    },
    "file_url": {
      "type": "string"
    },
    "upload_id": {
      "type": "string"
    },
    "file_base64": {
      "type": "string"
    },
    "upload_code": {
      "type": "string"
    },
    "file_name": {
      "type": "string"
    },
    "video_url": {
      "type": "string"
    },
    "title": {
      "type": "string"
    },
    "file_path": {
      "type": "string"
    },
    "auth_account": {
      "type": "string"
    },
    "upload_ids": {
      "type": "array",
      "items": {
        "type": "string"
      }
    }
  },
  "$schema": "http://json-schema.org/draft-07/schema#"
}

Manage Custom Audiences for targeting. Actions: create — create a new custom audience add_users — upload hashed user data (email, phone, first/last name). PII is SHA-256 hashed before upload. Users format: array of { email, phone?, fn?, ln? }. Data is normalized and hashed automatically. For destructive delete use meta_ads_audience_delete. [Flattened action: create] Bulk support: accepts audience_ids for batched execution.

{
  "type": "object",
  "properties": {
    "account": {
      "type": "string"
    },
    "audience_id": {
      "type": "string"
    },
    "name": {
      "type": "string"
    },
    "description": {
      "type": "string"
    },
    "users": {
      "type": "array",
      "items": {
        "type": "object",
        "properties": {
          "email": {
            "type": "string"
          },
          "phone": {
            "type": "string"
          },
          "fn": {
            "type": "string"
          },
          "ln": {
            "type": "string"
          }
        }
      }
    },
    "auth_account": {
      "type": "string"
    },
    "audience_ids": {
      "type": "array",
      "items": {
        "type": "string"
      }
    }
  },
  "$schema": "http://json-schema.org/draft-07/schema#"
}

Manage Custom Audiences for targeting. Actions: create — create a new custom audience add_users — upload hashed user data (email, phone, first/last name). PII is SHA-256 hashed before upload. Users format: array of { email, phone?, fn?, ln? }. Data is normalized and hashed automatically. For destructive delete use meta_ads_audience_delete. [Flattened action: add_users] Bulk support: accepts audience_ids for batched execution.

{
  "type": "object",
  "properties": {
    "account": {
      "type": "string"
    },
    "audience_id": {
      "type": "string"
    },
    "name": {
      "type": "string"
    },
    "description": {
      "type": "string"
    },
    "users": {
      "type": "array",
      "items": {
        "type": "object",
        "properties": {
          "email": {
            "type": "string"
          },
          "phone": {
            "type": "string"
          },
          "fn": {
            "type": "string"
          },
          "ln": {
            "type": "string"
          }
        }
      }
    },
    "auth_account": {
      "type": "string"
    },
    "audience_ids": {
      "type": "array",
      "items": {
        "type": "string"
      }
    }
  },
  "$schema": "http://json-schema.org/draft-07/schema#"
}

Permanently delete a Custom Audience. Irreversible. Bulk support: accepts audience_ids for batched execution.

{
  "type": "object",
  "properties": {
    "audience_id": {
      "type": "string"
    },
    "auth_account": {
      "type": "string"
    },
    "audience_ids": {
      "type": "array",
      "items": {
        "type": "string"
      }
    }
  },
  "required": [
    "audience_id"
  ],
  "$schema": "http://json-schema.org/draft-07/schema#"
}

Show the current MCP platform and adapter versions.

{
  "type": "object",
  "properties": {},
  "$schema": "http://json-schema.org/draft-07/schema#"
}

Report a bug, missing feature, or send feedback. Include the conversation array with recent messages for reproduction.

{
  "type": "object",
  "properties": {
    "message": {
      "type": "string"
    },
    "context": {
      "default": "",
      "type": "string"
    },
    "conversation": {
      "default": "[]",
      "type": "string"
    }
  },
  "required": [
    "message"
  ],
  "$schema": "http://json-schema.org/draft-07/schema#"
}

Returns connection status and URLs. When all providers are connected, returns authenticated:true and empty pending[]. When credentials are missing, returns connect_url for the toolkit and per-install URLs.

{
  "type": "object",
  "properties": {},
  "$schema": "http://json-schema.org/draft-07/schema#"
}

Returns the current toolkit state: installed MCPs, their connection status, the accounts connected to each one, and how many catalog tools each exposes.

{
  "type": "object",
  "properties": {},
  "$schema": "http://json-schema.org/draft-07/schema#"
}

The official mcp.ai marketplace — the in-platform catalog of every MCP/tool, AND the way to run them. Covers capability requests like "find an MCP that does X", "consulta um CPF", "is there a tool for Y". Core flow: action=search discovers MCPs by intent → describe returns one MCP's full profile (every tool with its id + params, pricing, auth) so you pick the right tool_id → invoke RUNS that tool. KEY: invoke works even when the MCP is NOT installed — it runs the tool pontualmente (one-off), without adding the MCP to the toolkit and without bloating the tool list. If the MCP needs a credential/login, invoke returns a connect link; if it is paid and the wallet is empty, invoke returns a checkout/top-up link (the user opens it, then you retry). Use install only to make an MCP PERMANENT in the active toolkit (its tools then show up natively in future sessions); prefer invoke for a single/occasional use. list_tools lists what is callable right now. subscribe/cancel handle per-MCP billing; report_bug sends feedback; request_mcp asks us to build a NEW MCP when nothing fits. Search/describe flag installed_in_toolkit vs installed_in_workspace. Writes (install/uninstall/subscribe/cancel and the one-off install behind invoke) require workspace owner/admin. It also carries the mcp.ai PROMPT LIBRARY, which is about ready-made prompt TEXT rather than MCPs: search_prompts finds one, get_prompt returns its full text with {{variables}} filled, and publish_prompt saves a prompt and returns a shareable mcp.ai/p/<slug> link that opens without login.

{
  "type": "object",
  "properties": {
    "action": {
      "default": "search",
      "type": "string",
      "enum": [
        "search",
        "describe",
        "install",
        "uninstall",
        "subscribe",
        "cancel",
        "resume",
        "report_bug",
        "request_mcp",
        "list_tools",
        "invoke",
        "search_prompts",
        "get_prompt",
        "publish_prompt"
      ]
    },
    "query": {
      "default": "",
      "type": "string"
    },
    "mcp_id": {
      "default": "",
      "type": "string"
    },
    "limit": {
      "default": 10,
      "type": "number"
    },
    "tier_slug": {
      "default": "",
      "type": "string"
    },
    "immediate": {
      "default": false,
      "type": "boolean"
    },
    "cancel_reason": {
      "type": "string",
      "enum": [
        "too_expensive",
        "missing_features",
        "switched_service",
        "unused",
        "customer_service",
        "too_complex",
        "low_quality",
        "other"
      ]
    },
    "cancel_comment": {
      "default": "",
      "type": "string"
    },
    "message": {
      "default": "",
      "type": "string"
    },
    "report_context": {
      "default": "",
      "type": "string"
    },
    "conversation": {
      "default": "[]",
      "type": "string"
    },
    "request_name": {
      "default": "",
      "type": "string"
    },
    "request_details": {
      "default": "",
      "type": "string"
    },
    "tool_id": {
      "default": "",
      "type": "string"
    },
    "arguments": {
      "default": "{}",
      "type": "string"
    },
    "prompt_slug": {
      "default": "",
      "type": "string"
    },
    "prompt_vars": {
      "default": "{}",
      "type": "string"
    },
    "prompt_category": {
      "default": "",
      "type": "string"
    },
    "prompt_tool": {
      "default": "",
      "type": "string"
    },
    "prompt_title": {
      "default": "",
      "type": "string"
    },
    "prompt_description": {
      "default": "",
      "type": "string"
    },
    "prompt_body": {
      "default": "",
      "type": "string"
    },
    "prompt_targets": {
      "default": [],
      "type": "array",
      "items": {
        "type": "string",
        "enum": [
          "claude",
          "chatgpt",
          "cursor",
          "lovable"
        ]
      }
    }
  },
  "$schema": "http://json-schema.org/draft-07/schema#"
}

MCP.AI for IDE agents (Cursor, etc.): log in in the browser, copy the access token. Best: add it to this server's config as a header `Authorization: Bearer <token>` for a permanent, non-expiring connection. Or paste it here for a session-only login: call with { token: "<jwt>" } after the user pastes, or with no args to get the link.

{
  "type": "object",
  "properties": {
    "token": {
      "type": "string"
    }
  },
  "$schema": "http://json-schema.org/draft-07/schema#"
}