advertising-protocols
Query 70+ ad tech protocols — OpenRTB, VAST, AdCP, AAMP, TCF, GPP — with citations.
Should I use this
Quality & Safety
Based on automated analysis of tool definitions and protocol compliance.
Context Cost
This is the approximate number of tokens consumed each time the server's tools are loaded into a model's context. Higher counts reduce the attention available for other tasks.
Install
One-Click Install
Add this to your `claude_desktop_config.json` file:
{
"mcpServers": {
"advertising-protocols": {
"url": "https://inktdlomgdqrsqaalpey.supabase.co/functions/v1/mcp"
}
}
}Remote endpoints
https://inktdlomgdqrsqaalpey.supabase.co/functions/v1/mcpstreamable-httpWhat it can do
Tool inventory
Tools (4)
🟢search_protocols(query, limit)
Search the AdvertisingProtocols catalog of 80+ ad tech standards (OpenRTB, VAST, AdCP, AAMP, UID2, ARTF, etc.) by keyword. Matches title, description, tags, and category.
Input Schema
{
"type": "object",
"properties": {
"query": {
"type": "string",
"description": "Keyword(s) to match, e.g. 'agentic', 'video', 'identity'."
},
"limit": {
"default": 10,
"type": "integer",
"minimum": 1,
"maximum": 50
}
},
"required": [
"query"
],
"$schema": "http://json-schema.org/draft-07/schema#"
}🟢get_protocol(slug)
Fetch details for one advertising protocol by its slug (e.g. 'openrtb-2', 'adcp', 'aamp', 'ucp'). Returns description, governance, evidence links, use cases, and dependencies.
Input Schema
{
"type": "object",
"properties": {
"slug": {
"type": "string",
"description": "Protocol slug, e.g. 'openrtb-2' or 'adcp'."
}
},
"required": [
"slug"
],
"$schema": "http://json-schema.org/draft-07/schema#"
}🟢list_mcp_servers(protocol, vendor, officialOnly, limit)
List MCP servers in the AdvertisingProtocols directory. Optionally filter by protocol slug/label (e.g. 'adcp'), vendor, category, or 'officialOnly' to get only publisher-owned servers.
Input Schema
{
"type": "object",
"properties": {
"protocol": {
"description": "Protocol slug or label to filter by (e.g. 'adcp', 'AdCP', 'aamp').",
"type": "string"
},
"vendor": {
"description": "Vendor name substring (e.g. 'Google', 'IAB').",
"type": "string"
},
"officialOnly": {
"default": false,
"type": "boolean"
},
"limit": {
"default": 25,
"type": "integer",
"minimum": 1,
"maximum": 100
}
},
"$schema": "http://json-schema.org/draft-07/schema#"
}🟢search_glossary(query, limit)
Search the AdvertisingProtocols glossary of 130+ ad tech terms (DSP, SSP, RTB, TCF, etc.) and return plain-English definitions.
Input Schema
{
"type": "object",
"properties": {
"query": {
"type": "string",
"description": "Term or keyword to search for."
},
"limit": {
"default": 8,
"type": "integer",
"minimum": 1,
"maximum": 25
}
},
"required": [
"query"
],
"$schema": "http://json-schema.org/draft-07/schema#"
}Community
Evidence