AGL Agency Capacity

Estimates an agency's accounts per account manager, yearly coordination cost, and how many more accounts the same team could carry at a target ratio. Use when the user shares client and team numbers and asks about capacity, hiring, or account manager load. Returns an estimate, not a guarantee.

{
  "type": "object",
  "properties": {
    "active_clients": {
      "type": "integer",
      "minimum": 1,
      "maximum": 2000,
      "description": "Active client accounts."
    },
    "account_managers": {
      "type": "integer",
      "minimum": 1,
      "maximum": 500,
      "description": "People who own client accounts day to day."
    },
    "avg_monthly_retainer": {
      "type": "number",
      "minimum": 0,
      "maximum": 1000000,
      "description": "Average monthly retainer per client in USD. Optional."
    },
    "hours_lost_per_am_per_week": {
      "type": "number",
      "minimum": 0,
      "maximum": 60,
      "description": "Hours each account manager loses per week to re-briefing AI, chasing approvals, fixing work and reporting. Optional."
    },
    "loaded_hourly_cost": {
      "type": "number",
      "minimum": 0,
      "maximum": 1000,
      "description": "Loaded hourly cost of an account manager in USD. Optional."
    },
    "gross_margin_pct": {
      "type": "number",
      "minimum": 0,
      "maximum": 100,
      "description": "Gross margin percent. Optional."
    },
    "target_accounts_per_am": {
      "type": "number",
      "minimum": 1,
      "maximum": 40,
      "default": 18,
      "description": "Target accounts per account manager. Default 18."
    }
  },
  "required": [
    "active_clients",
    "account_managers"
  ],
  "additionalProperties": false
}

Estimates the monthly hours and cost a team spends explaining clients to AI tools before they do useful work. Use when the user asks what re-briefing AI or re-pasting client context costs.

{
  "type": "object",
  "properties": {
    "minutes_per_rebrief": {
      "type": "number",
      "minimum": 0,
      "maximum": 120,
      "description": "Minutes spent loading client context into a new AI chat."
    },
    "rebriefs_per_account_per_week": {
      "type": "number",
      "minimum": 0,
      "maximum": 100,
      "description": "New AI chats per account per person each week."
    },
    "accounts_per_person": {
      "type": "number",
      "minimum": 0,
      "maximum": 100,
      "description": "Accounts each person works on."
    },
    "people": {
      "type": "integer",
      "minimum": 1,
      "maximum": 1000,
      "description": "People who use AI on client work."
    },
    "hourly_cost": {
      "type": "number",
      "minimum": 0,
      "maximum": 1000,
      "description": "Loaded hourly cost in USD. Optional."
    }
  },
  "required": [
    "minutes_per_rebrief",
    "rebriefs_per_account_per_week",
    "accounts_per_person",
    "people"
  ],
  "additionalProperties": false
}

Returns published benchmarks on accounts per account manager, time spent re-briefing AI, and rework of AI output, each with its source link. Use when the user asks what is normal for agencies.

{
  "type": "object",
  "properties": {
    "topic": {
      "type": "string",
      "enum": [
        "all",
        "accounts_per_person",
        "rebriefing",
        "rework"
      ],
      "default": "all",
      "description": "Which benchmarks to return."
    }
  },
  "additionalProperties": false
}

Returns a fill-in template for a 1-file client context document (goals, voice, claims rules, priorities, approvals, decisions) for a service line. Use when the user wants AI tools or new teammates to stop needing a client re-brief.

{
  "type": "object",
  "properties": {
    "service_line": {
      "type": "string",
      "enum": [
        "general",
        "seo",
        "paid_media",
        "content",
        "lifecycle",
        "automation"
      ],
      "description": "general, seo, paid_media, content, lifecycle, or automation. Default general."
    },
    "client_name": {
      "type": "string",
      "maxLength": 80,
      "description": "Optional client name to put in the title."
    }
  },
  "additionalProperties": false
}

Returns an 8-check review list for AI-drafted client work, plus checks for the service line and how much review each risk level needs. Use when the user asks how to QA AI output before it reaches a client.

{
  "type": "object",
  "properties": {
    "service_line": {
      "type": "string",
      "enum": [
        "general",
        "seo",
        "paid_media",
        "content",
        "lifecycle",
        "automation"
      ],
      "description": "general, seo, paid_media, content, lifecycle, or automation. Default general."
    }
  },
  "additionalProperties": false
}

Defines an agency AI operations term, such as Portable Delivery Intelligence, accounts per person, re-brief tax, or AI operations sprawl. Leave term empty to list all terms.

{
  "type": "object",
  "properties": {
    "term": {
      "type": "string",
      "maxLength": 80,
      "description": "The term to define. Optional."
    }
  },
  "additionalProperties": false
}

Adds 1 anonymous response to the Agency Capacity Benchmark run by Agile Growth Labs. Only call when the user explicitly agrees to share their numbers. Stores no name, email, or company. Max 3 per day per network.

{
  "type": "object",
  "properties": {
    "consent": {
      "type": "boolean",
      "description": "Must be true. The user agreed to add anonymous numbers."
    },
    "role": {
      "type": "string",
      "enum": [
        "owner-founder",
        "coo-ops",
        "delivery-account-lead",
        "other"
      ]
    },
    "revenue_band": {
      "type": "string",
      "enum": [
        "under-1m",
        "1m-2m",
        "2m-5m",
        "5m-10m",
        "10m-plus"
      ]
    },
    "active_clients": {
      "type": "integer",
      "minimum": 1,
      "maximum": 2000
    },
    "account_managers": {
      "type": "integer",
      "minimum": 1,
      "maximum": 500
    },
    "rebrief_hours_per_week": {
      "type": "number",
      "minimum": 0,
      "maximum": 80,
      "description": "Team hours per week spent re-briefing AI tools."
    },
    "ai_tools_count": {
      "type": "integer",
      "minimum": 0,
      "maximum": 50,
      "description": "AI tools used in client work."
    },
    "bottleneck": {
      "type": "string",
      "enum": [
        "rebriefing",
        "approvals",
        "fixing",
        "reporting",
        "hiring",
        "other"
      ],
      "description": "The biggest delivery bottleneck."
    }
  },
  "required": [
    "consent",
    "role",
    "revenue_band",
    "active_clients",
    "account_managers",
    "rebrief_hours_per_week",
    "ai_tools_count",
    "bottleneck"
  ],
  "additionalProperties": false
}