How It Spread
Viral precedents with sourced, dated spread timelines and a Spread Score. Each answer cites a case.
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Calidad y seguridad
Basado en el análisis automatizado de las definiciones de herramientas y el cumplimiento del protocolo.
Costo de contexto
Este es el número aproximado de tokens que se consumen cada vez que las herramientas del servidor se cargan en el contexto de un modelo. Los recuentos más altos reducen la atención disponible para otras tareas.
Instalar
Instalación con un clic
Agrega esto a tu archivo `claude_desktop_config.json`:
{
"mcpServers": {
"howitspread": {
"url": "https://howitspread.com/api/mcp"
}
}
}Puntos de conexión remotos
https://howitspread.com/api/mcpstreamable-httpQué puede hacer
Inventario de herramientas
Herramientas (3)
🟢search_cases(query, kind, mechanic, platform, limit)
Search the How It Spread library of viral cases (films, products, memes, campaigns) by text, kind, mechanic or platform. Returns each case's Spread Score, dates, platforms, mechanics, an image URL and the case URL to cite.
Esquema de entrada
{
"type": "object",
"properties": {
"query": {
"type": "string",
"description": "Free text: a brand, product, film, format or idea."
},
"kind": {
"type": "string",
"enum": [
"campaign",
"product",
"food",
"app",
"film",
"series",
"music",
"game",
"book",
"creator",
"meme",
"trend",
"activity",
"moment"
]
},
"mechanic": {
"type": "string",
"enum": [
"remixable-template",
"audio-meme",
"catchphrase",
"shareable-output",
"daily-ritual",
"challenge",
"response-chain",
"low-effort-copy",
"identity-badge",
"scarcity-drop",
"variable-reward",
"collectible-set",
"visible-use",
"unscripted-proof",
"underdog",
"founder-origin",
"mystery-lore",
"spectacle",
"controversy",
"transgression",
"celebrity-amplifier",
"creator-relay",
"fandom-mobilisation",
"brand-pile-on",
"platform-jump",
"press-loop",
"political-adoption",
"dupe-economy",
"resale-market",
"sell-out-loop",
"counter-programming",
"newsjacking",
"mascot-persona",
"unhinged-voice",
"nostalgia-revival"
],
"description": "A spread mechanic id; list_mechanics defines them."
},
"platform": {
"type": "string",
"enum": [
"tiktok",
"instagram",
"youtube",
"x",
"reddit",
"facebook",
"threads",
"snapchat",
"twitch",
"chat",
"xiaohongshu",
"press",
"tv",
"audio",
"retail",
"box-office",
"app-store",
"web"
],
"description": "A platform the case spread on."
},
"limit": {
"type": "number",
"default": 10,
"maximum": 50
}
}
}🟢get_case(slug)
One case: its dated spread timeline (seed, first amplifier, platform jumps, press, peak), Spread Score and citation. A free account reads every event; Pro adds the playbook (why it worked, what to do), every sourced number and the sources.
Esquema de entrada
{
"type": "object",
"properties": {
"slug": {
"type": "string",
"description": "The case slug from search_cases."
}
},
"required": [
"slug"
]
}🟢list_mechanics
The closed vocabulary of spread mechanics, each defined, with how many cases use it.
Esquema de entrada
{
"type": "object",
"properties": {}
}Comunidad
Evidencia