Selah: Brand Deal Rates

What should a creator charge for a sponsored post or brand deal? Give the deliverable and the creator's audience size (and, if the brand asks for them, usage rights, exclusivity or rush) and get Selah's rate, the range published creator-rate guides give for the same thing, the add-ons priced on top, and a link to how the numbers are sourced. Use for 'how much should I charge for an Instagram Reel with 50K followers', 'how much to charge for usage rights', 'what is a fair rate for a TikTok at 25K'. Needs a deliverable and an audience size: ask the creator for them rather than guessing. Does not review contracts, give legal or tax advice, find brands, or price UGC, affiliate or commission-only work. Figures are in US dollars. No account needed.

{
  "type": "object",
  "properties": {
    "deliverable": {
      "type": "string",
      "enum": [
        "instagram_reel",
        "instagram_post",
        "instagram_story",
        "tiktok_video",
        "youtube_integration",
        "youtube_dedicated",
        "podcast_mention",
        "blog_post",
        "newsletter_feature"
      ],
      "description": "What the brand wants: instagram_reel, instagram_post, instagram_story (a set), tiktok_video, youtube_integration (a mention inside a video), youtube_dedicated, podcast_mention, blog_post or newsletter_feature"
    },
    "audience_size": {
      "type": "integer",
      "minimum": 100,
      "maximum": 10000000,
      "description": "The creator's audience on the platform the deliverable is for: followers, subscribers or listeners"
    },
    "usage_type": {
      "description": "Usage rights the brand wants, if any. organic = the brand reposts it on their own pages; paid = the brand runs it as ads from their own account; whitelisting = ads run from the creator's handle (includes TikTok Spark Codes); ooh = out-of-home",
      "type": "string",
      "enum": [
        "organic",
        "paid",
        "whitelisting",
        "ooh"
      ]
    },
    "usage_months": {
      "description": "How long the usage lasts, in months (30 days = 1, 90 days = 3). Defaults to 3 when usage_type is set and the brand named no term",
      "type": "number",
      "minimum": 1,
      "maximum": 12
    },
    "perpetual": {
      "description": "The brand wants usage forever / in perpetuity",
      "type": "boolean"
    },
    "exclusivity_months": {
      "description": "Months the creator may not work with competitors. 0 or omitted = none",
      "type": "integer",
      "minimum": 0,
      "maximum": 12
    },
    "rush": {
      "description": "The brand needs it faster than a normal turnaround",
      "type": "boolean"
    }
  },
  "required": [
    "deliverable",
    "audience_size"
  ],
  "$schema": "http://json-schema.org/draft-07/schema#"
}

Is this brand offer fair? Give what the brand wants (deliverable, the creator's audience size, any usage rights, exclusivity or rush) and the amount they offered, and get where the offer sits against Selah's rate for that whole scope, how it compares with published rates, and a suggested counter-offer. Use for 'a brand offered me $400 for a Reel, is that fair', 'should I accept this offer', 'what should I counter with'. Needs a deliverable, an audience size and the offered amount: ask the creator for any that are missing rather than guessing. Does not review contracts, give legal or tax advice, find brands, or price UGC, affiliate or commission-only work. Amounts are in US dollars. No account needed.

{
  "type": "object",
  "properties": {
    "deliverable": {
      "type": "string",
      "enum": [
        "instagram_reel",
        "instagram_post",
        "instagram_story",
        "tiktok_video",
        "youtube_integration",
        "youtube_dedicated",
        "podcast_mention",
        "blog_post",
        "newsletter_feature"
      ],
      "description": "What the brand wants: instagram_reel, instagram_post, instagram_story (a set), tiktok_video, youtube_integration (a mention inside a video), youtube_dedicated, podcast_mention, blog_post or newsletter_feature"
    },
    "audience_size": {
      "type": "integer",
      "minimum": 100,
      "maximum": 10000000,
      "description": "The creator's audience on the platform the deliverable is for: followers, subscribers or listeners"
    },
    "usage_type": {
      "description": "Usage rights the brand wants, if any. organic = the brand reposts it on their own pages; paid = the brand runs it as ads from their own account; whitelisting = ads run from the creator's handle (includes TikTok Spark Codes); ooh = out-of-home",
      "type": "string",
      "enum": [
        "organic",
        "paid",
        "whitelisting",
        "ooh"
      ]
    },
    "usage_months": {
      "description": "How long the usage lasts, in months (30 days = 1, 90 days = 3). Defaults to 3 when usage_type is set and the brand named no term",
      "type": "number",
      "minimum": 1,
      "maximum": 12
    },
    "perpetual": {
      "description": "The brand wants usage forever / in perpetuity",
      "type": "boolean"
    },
    "exclusivity_months": {
      "description": "Months the creator may not work with competitors. 0 or omitted = none",
      "type": "integer",
      "minimum": 0,
      "maximum": 12
    },
    "rush": {
      "description": "The brand needs it faster than a normal turnaround",
      "type": "boolean"
    },
    "offered_amount": {
      "type": "number",
      "exclusiveMinimum": 0,
      "description": "The total the brand offered for everything they're asking for, in US dollars"
    }
  },
  "required": [
    "deliverable",
    "audience_size",
    "offered_amount"
  ],
  "$schema": "http://json-schema.org/draft-07/schema#"
}