WhichPost (public)

What WhichPost does, who it is for and who it isn't for, what a team gets from a report, and where to start. Public information; needs no sign-in.

{
  "type": "object",
  "properties": {},
  "additionalProperties": false
}

{
  "type": "object",
  "properties": {
    "what_it_does": {
      "type": "string"
    },
    "who_it_is_for": {
      "type": "string"
    },
    "not_a_fit": {
      "type": "string"
    },
    "links": {
      "type": "object"
    }
  },
  "required": [
    "what_it_does",
    "who_it_is_for",
    "links"
  ]
}

How WhichPost works in plain language: the three setup steps, the revenue sources it connects to (Stripe, RevenueCat, Superwall), the post platforms it reads (TikTok, Instagram, YouTube Shorts, X), how each creator gets a decision, and what a product needs for a clear answer. Public information; needs no sign-in.

{
  "type": "object",
  "properties": {},
  "additionalProperties": false
}

{
  "type": "object",
  "properties": {
    "steps": {
      "type": "array"
    },
    "revenue_sources": {
      "type": "array"
    },
    "post_platforms": {
      "type": "array"
    }
  },
  "required": [
    "steps"
  ]
}

WhichPost's plans and prices in US dollars (Creator Audit, Monitoring, Studio, Agency), what each is for, and current offers. Public information; needs no sign-in.

{
  "type": "object",
  "properties": {},
  "additionalProperties": false
}

{
  "type": "object",
  "properties": {
    "currency": {
      "type": "string"
    },
    "plans": {
      "type": "array"
    },
    "offers": {
      "type": "array"
    }
  },
  "required": [
    "currency",
    "plans"
  ]
}

Answers to common questions: Stripe key safety, what is read, setup, how a post is credited without a link, accuracy and ranges, what a product needs, promo codes, and what happens when the data isn't enough. Optionally one topic. Public information; needs no sign-in.

{
  "type": "object",
  "properties": {
    "topic": {
      "type": "string",
      "enum": [
        "security",
        "reads",
        "export",
        "links",
        "accuracy",
        "needs",
        "codes",
        "no_effect"
      ],
      "description": "One topic only. Leave out for every question."
    }
  },
  "additionalProperties": false
}

{
  "type": "object",
  "properties": {
    "questions": {
      "type": "array"
    }
  },
  "required": [
    "questions"
  ]
}

How WhichPost handles data: read-only keys, what is read and kept, no device or viewer tracking, where data is processed, and what a connected assistant can and can never see. Public information; needs no sign-in.

{
  "type": "object",
  "properties": {},
  "additionalProperties": false
}

{
  "type": "object",
  "properties": {
    "summary": {
      "type": "string"
    },
    "points": {
      "type": "array"
    }
  },
  "required": [
    "points"
  ]
}

A quick, fixed questionnaire: from the revenue source, creators per month, new sign-ups or installs a day and a few yes/no answers, it says whether WhichPost is a good fit now, which plan suits, and the next step. The same answers always give the same result; answers are not stored. Needs no sign-in.

{
  "type": "object",
  "properties": {
    "revenue_source": {
      "type": "string",
      "enum": [
        "stripe",
        "revenuecat",
        "superwall",
        "other",
        "none"
      ],
      "description": "Where the product's payments are recorded. 'none' if it has no payments yet."
    },
    "creators_per_month": {
      "type": "integer",
      "minimum": 0,
      "maximum": 100000,
      "description": "How many creators the team pays for posts in a typical month."
    },
    "new_signups_per_day": {
      "type": "integer",
      "minimum": 0,
      "maximum": 100000000,
      "description": "New sign-ups, trials or installs on a typical day."
    },
    "history_days_before_campaign": {
      "type": "integer",
      "minimum": 0,
      "maximum": 3650,
      "description": "Days of sales history before the campaign's first post."
    },
    "has_paying_customers": {
      "type": "boolean",
      "description": "Whether the product already has paying customers."
    },
    "spark_ads_only": {
      "type": "boolean",
      "description": "Whether the campaign runs only as TikTok Spark Ads."
    },
    "is_agency": {
      "type": "boolean",
      "description": "Whether this is an agency running creators for clients."
    },
    "apps": {
      "type": "integer",
      "minimum": 1,
      "maximum": 1000,
      "description": "How many apps or products."
    }
  },
  "additionalProperties": false
}

{
  "type": "object",
  "properties": {
    "verdict": {
      "type": "string",
      "enum": [
        "good_fit",
        "possible_fit",
        "not_yet"
      ]
    },
    "reasons": {
      "type": "array"
    },
    "next_step": {
      "type": "string"
    }
  },
  "required": [
    "verdict",
    "next_step"
  ]
}

A labelled sample report built from simulated data, so anyone can see what WhichPost answers before connecting their own data: paying users with their likely range, cost per paying user, and a decision per creator. Needs no sign-in. The numbers are simulated and are not anyone's results.

{
  "type": "object",
  "properties": {},
  "additionalProperties": false
}

{
  "type": "object",
  "properties": {
    "sample": {
      "type": "boolean"
    },
    "report_url": {
      "type": "string"
    },
    "headline": {
      "type": "string"
    },
    "next_step": {
      "type": "string"
    },
    "currency": {
      "type": "string"
    },
    "paying_users": {
      "type": "object",
      "properties": {
        "likely": {
          "type": [
            "number",
            "null"
          ]
        },
        "low": {
          "type": [
            "number",
            "null"
          ]
        },
        "high": {
          "type": [
            "number",
            "null"
          ]
        }
      }
    },
    "cost_per_paying_user": {
      "type": "object",
      "properties": {
        "likely": {
          "type": [
            "number",
            "null"
          ]
        },
        "best": {
          "type": [
            "number",
            "null"
          ]
        },
        "worst": {
          "type": [
            "number",
            "null"
          ]
        }
      }
    },
    "spend": {
      "type": [
        "number",
        "null"
      ]
    },
    "no_clear_effect": {
      "type": "boolean"
    },
    "decisions": {
      "type": "object"
    },
    "checks": {
      "type": "object"
    },
    "revenue": {
      "type": [
        "object",
        "null"
      ],
      "properties": {
        "window": {
          "type": "string"
        },
        "likely": {
          "type": [
            "number",
            "null"
          ]
        },
        "low": {
          "type": [
            "number",
            "null"
          ]
        },
        "high": {
          "type": [
            "number",
            "null"
          ]
        },
        "per_1000_views": {
          "type": [
            "object",
            "null"
          ]
        },
        "return_on_spend": {
          "type": [
            "object",
            "null"
          ]
        }
      }
    },
    "revenue_note": {
      "type": [
        "string",
        "null"
      ]
    }
  },
  "required": [
    "headline",
    "paying_users",
    "cost_per_paying_user",
    "report_url"
  ]
}