How It Spread
Viral precedents with sourced, dated spread timelines and a Spread Score. Each answer cites a case.
Should I use this
Quality & Safety
Based on automated analysis of tool definitions and protocol compliance.
Context Cost
This is the approximate number of tokens consumed each time the server's tools are loaded into a model's context. Higher counts reduce the attention available for other tasks.
Install
One-Click Install
Add this to your `claude_desktop_config.json` file:
{
"mcpServers": {
"howitspread": {
"url": "https://howitspread.com/api/mcp"
}
}
}Remote endpoints
https://howitspread.com/api/mcpstreamable-httpWhat it can do
Tool inventory
Tools (3)
🟢search_cases(query, kind, mechanic, platform, limit)
Search the How It Spread library of viral cases (films, products, memes, campaigns) by text, kind, mechanic or platform. Returns each case's Spread Score, dates, platforms, mechanics, an image URL and the case URL to cite.
Input Schema
{
"type": "object",
"properties": {
"query": {
"type": "string",
"description": "Free text: a brand, product, film, format or idea."
},
"kind": {
"type": "string",
"enum": [
"campaign",
"product",
"food",
"app",
"film",
"series",
"music",
"game",
"book",
"creator",
"meme",
"trend",
"activity",
"moment"
]
},
"mechanic": {
"type": "string",
"enum": [
"remixable-template",
"audio-meme",
"catchphrase",
"shareable-output",
"daily-ritual",
"challenge",
"response-chain",
"low-effort-copy",
"identity-badge",
"scarcity-drop",
"variable-reward",
"collectible-set",
"visible-use",
"unscripted-proof",
"underdog",
"founder-origin",
"mystery-lore",
"spectacle",
"controversy",
"transgression",
"celebrity-amplifier",
"creator-relay",
"fandom-mobilisation",
"brand-pile-on",
"platform-jump",
"press-loop",
"political-adoption",
"dupe-economy",
"resale-market",
"sell-out-loop",
"counter-programming",
"newsjacking",
"mascot-persona",
"unhinged-voice",
"nostalgia-revival"
],
"description": "A spread mechanic id; list_mechanics defines them."
},
"platform": {
"type": "string",
"enum": [
"tiktok",
"instagram",
"youtube",
"x",
"reddit",
"facebook",
"threads",
"snapchat",
"twitch",
"chat",
"xiaohongshu",
"press",
"tv",
"audio",
"retail",
"box-office",
"app-store",
"web"
],
"description": "A platform the case spread on."
},
"limit": {
"type": "number",
"default": 10,
"maximum": 50
}
}
}🟢get_case(slug)
One case: its dated spread timeline (seed, first amplifier, platform jumps, press, peak), Spread Score and citation. A free account reads every event; Pro adds the playbook (why it worked, what to do), every sourced number and the sources.
Input Schema
{
"type": "object",
"properties": {
"slug": {
"type": "string",
"description": "The case slug from search_cases."
}
},
"required": [
"slug"
]
}🟢list_mechanics
The closed vocabulary of spread mechanics, each defined, with how many cases use it.
Input Schema
{
"type": "object",
"properties": {}
}Community
Evidence