Meta Ads (Facebook & Instagram)
Read and manage Meta Ads campaigns, ad sets, ads, audiences, pages and Business Manager. You provide
Should I use this
Quality & Safety
Findings (11)
- HIGHTool poisoning patterns detected
- LOWTool 'connect' description lacks action verbin connect
- LOWTool 'meta_ads_campaign_write_activate' name length outside 3-30 rangein meta_ads_campaign_write_activate
- LOWTool 'meta_ads_creative_write_create_creative' name length outside 3-30 rangein meta_ads_creative_write_create_creative
- LOWTool 'meta_ads_creative_write_create_ad' name length outside 3-30 rangein meta_ads_creative_write_create_ad
- LOWTool 'meta_ads_creative_write_update_ad' name length outside 3-30 rangein meta_ads_creative_write_update_ad
- LOWTool 'meta_ads_media_write_upload_image' name length outside 3-30 rangein meta_ads_media_write_upload_image
- LOWTool 'meta_ads_media_write_upload_video' name length outside 3-30 rangein meta_ads_media_write_upload_video
- LOWTool 'meta_ads_media_write_get_upload_command' name length outside 3-30 rangein meta_ads_media_write_get_upload_command
- LOWTool 'meta_ads_audience_write_add_users' name length outside 3-30 rangein meta_ads_audience_write_add_users
Based on automated analysis of tool definitions and protocol compliance.
Context Cost
This is the approximate number of tokens consumed each time the server's tools are loaded into a model's context. Higher counts reduce the attention available for other tasks.
Install
One-Click Install
Add this to your `claude_desktop_config.json` file:
{
"mcpServers": {
"meta_ads-mcp": {
"url": "https://api.mcp.ai/p_meta_ads"
}
}
}Remote endpoints
https://api.mcp.ai/p_meta_adsstreamable-httpWhat it can do
Tool inventory
Tools (44)
🟢meta_ads_list_accounts(auth_account)
List Meta (Facebook) connections AND the ad accounts inside each — returns `connections[]` (OAuth logins) and `ad_accounts[]` with id (act_XXX), name, currency, timezone, status. Use the ad_account_id in `account` on the other tools.
Input Schema
{
"type": "object",
"properties": {
"auth_account": {
"type": "string"
}
},
"$schema": "http://json-schema.org/draft-07/schema#"
}🟢meta_ads_status(auth_account)
Validate Facebook token, check expiry date, list connected ad accounts and scopes.
Input Schema
{
"type": "object",
"properties": {
"auth_account": {
"type": "string"
}
},
"$schema": "http://json-schema.org/draft-07/schema#"
}🟢meta_ads_campaigns(account, include_paused, auth_account)
List Meta Ads campaigns. Returns: id, name, status, objective, budget, dates. Set include_paused=true to also show paused campaigns.
Input Schema
{
"type": "object",
"properties": {
"account": {
"type": "string"
},
"include_paused": {
"default": false,
"type": "boolean"
},
"auth_account": {
"type": "string"
}
},
"$schema": "http://json-schema.org/draft-07/schema#"
}🟢meta_ads_today(account, include_zero, auth_account)
Today's ad performance dashboard. Returns per-ad: spend, revenue, ROAS, CPA, impressions, clicks, CTR. Plus _summary aggregate across all ads.
Input Schema
{
"type": "object",
"properties": {
"account": {
"type": "string"
},
"include_zero": {
"default": false,
"type": "boolean"
},
"auth_account": {
"type": "string"
}
},
"$schema": "http://json-schema.org/draft-07/schema#"
}🟢meta_ads_roas(account, since, until, level, auth_account)
ROAS (Return on Ad Spend) for a date range using Meta's /insights endpoint — includes spend from ads in ANY status (ACTIVE/PAUSED/DISABLED/ARCHIVED). Defaults to current month, level=ad. For account totals use level=account; for per-campaign view use level=campaign. Returns per-row spend, revenue, ROAS, plus _summary.
Input Schema
{
"type": "object",
"properties": {
"account": {
"type": "string"
},
"since": {
"type": "string"
},
"until": {
"type": "string"
},
"level": {
"default": "ad",
"type": "string",
"enum": [
"ad",
"adset",
"campaign",
"account"
]
},
"auth_account": {
"type": "string"
}
},
"$schema": "http://json-schema.org/draft-07/schema#"
}🟢meta_ads_ads(account, include_paused, since, until, auth_account)
List ads with creatives (image, video, copy) and performance insights. Includes spend, revenue, ROAS, actions.
Input Schema
{
"type": "object",
"properties": {
"account": {
"type": "string"
},
"include_paused": {
"default": false,
"type": "boolean"
},
"since": {
"type": "string"
},
"until": {
"type": "string"
},
"auth_account": {
"type": "string"
}
},
"$schema": "http://json-schema.org/draft-07/schema#"
}🟢meta_ads_realtime(account, auth_account)
Hourly realtime dashboard for today. Shows per-ad breakdown with hourly stats, campaign/adset/creative details, plus _summary.
Input Schema
{
"type": "object",
"properties": {
"account": {
"type": "string"
},
"auth_account": {
"type": "string"
}
},
"$schema": "http://json-schema.org/draft-07/schema#"
}🟢meta_ads_adset_detail(account, include_paused, auth_account)
Get detailed ad set info: targeting, budget, schedule, billing, optimization goal, delivery status. Fills the gap between campaigns and ads.
Input Schema
{
"type": "object",
"properties": {
"account": {
"type": "string"
},
"include_paused": {
"default": false,
"type": "boolean"
},
"auth_account": {
"type": "string"
}
},
"$schema": "http://json-schema.org/draft-07/schema#"
}🟢meta_ads_pages_list(page_id, post_id, period, auth_account, page_ids, ...)
Read Facebook Pages data. Actions: list — all pages the user manages (name, fan_count, followers) insights — page engagement metrics (follows, views) for a specific page posts — recent posts with likes, comments, shares post_insights — detailed insights for a specific post [Flattened action: list] Bulk support: accepts page_ids, post_ids for batched execution.
Input Schema
{
"type": "object",
"properties": {
"page_id": {
"type": "string"
},
"post_id": {
"type": "string"
},
"period": {
"default": "day",
"type": "string",
"enum": [
"day",
"week",
"days_28"
]
},
"auth_account": {
"type": "string"
},
"page_ids": {
"type": "array",
"items": {
"type": "string"
}
},
"post_ids": {
"type": "array",
"items": {
"type": "string"
}
}
},
"$schema": "http://json-schema.org/draft-07/schema#"
}🟢meta_ads_pages_insights(page_id, post_id, period, auth_account, page_ids, ...)
Read Facebook Pages data. Actions: list — all pages the user manages (name, fan_count, followers) insights — page engagement metrics (follows, views) for a specific page posts — recent posts with likes, comments, shares post_insights — detailed insights for a specific post [Flattened action: insights] Bulk support: accepts page_ids, post_ids for batched execution.
Input Schema
{
"type": "object",
"properties": {
"page_id": {
"type": "string"
},
"post_id": {
"type": "string"
},
"period": {
"default": "day",
"type": "string",
"enum": [
"day",
"week",
"days_28"
]
},
"auth_account": {
"type": "string"
},
"page_ids": {
"type": "array",
"items": {
"type": "string"
}
},
"post_ids": {
"type": "array",
"items": {
"type": "string"
}
}
},
"$schema": "http://json-schema.org/draft-07/schema#"
}🟢meta_ads_pages_posts(page_id, post_id, period, auth_account, page_ids, ...)
Read Facebook Pages data. Actions: list — all pages the user manages (name, fan_count, followers) insights — page engagement metrics (follows, views) for a specific page posts — recent posts with likes, comments, shares post_insights — detailed insights for a specific post [Flattened action: posts] Bulk support: accepts page_ids, post_ids for batched execution.
Input Schema
{
"type": "object",
"properties": {
"page_id": {
"type": "string"
},
"post_id": {
"type": "string"
},
"period": {
"default": "day",
"type": "string",
"enum": [
"day",
"week",
"days_28"
]
},
"auth_account": {
"type": "string"
},
"page_ids": {
"type": "array",
"items": {
"type": "string"
}
},
"post_ids": {
"type": "array",
"items": {
"type": "string"
}
}
},
"$schema": "http://json-schema.org/draft-07/schema#"
}🟢meta_ads_pages_post_insights(page_id, post_id, period, auth_account, page_ids, ...)
Read Facebook Pages data. Actions: list — all pages the user manages (name, fan_count, followers) insights — page engagement metrics (follows, views) for a specific page posts — recent posts with likes, comments, shares post_insights — detailed insights for a specific post [Flattened action: post_insights] Bulk support: accepts page_ids, post_ids for batched execution.
Input Schema
{
"type": "object",
"properties": {
"page_id": {
"type": "string"
},
"post_id": {
"type": "string"
},
"period": {
"default": "day",
"type": "string",
"enum": [
"day",
"week",
"days_28"
]
},
"auth_account": {
"type": "string"
},
"page_ids": {
"type": "array",
"items": {
"type": "string"
}
},
"post_ids": {
"type": "array",
"items": {
"type": "string"
}
}
},
"$schema": "http://json-schema.org/draft-07/schema#"
}🟢meta_ads_business_list(business_id, auth_account, business_ids)
Read Facebook Business Manager data. Actions: list — list Business Managers accounts — ad accounts owned by a BM pages — pages owned by a BM users — business users and system users pixels — pixels owned by a BM [Flattened action: list] Bulk support: accepts business_ids for batched execution.
Input Schema
{
"type": "object",
"properties": {
"business_id": {
"type": "string"
},
"auth_account": {
"type": "string"
},
"business_ids": {
"type": "array",
"items": {
"type": "string"
}
}
},
"$schema": "http://json-schema.org/draft-07/schema#"
}🟢meta_ads_business_accounts(business_id, auth_account, business_ids)
Read Facebook Business Manager data. Actions: list — list Business Managers accounts — ad accounts owned by a BM pages — pages owned by a BM users — business users and system users pixels — pixels owned by a BM [Flattened action: accounts] Bulk support: accepts business_ids for batched execution.
Input Schema
{
"type": "object",
"properties": {
"business_id": {
"type": "string"
},
"auth_account": {
"type": "string"
},
"business_ids": {
"type": "array",
"items": {
"type": "string"
}
}
},
"$schema": "http://json-schema.org/draft-07/schema#"
}🟢meta_ads_business_pages(business_id, auth_account, business_ids)
Read Facebook Business Manager data. Actions: list — list Business Managers accounts — ad accounts owned by a BM pages — pages owned by a BM users — business users and system users pixels — pixels owned by a BM [Flattened action: pages] Bulk support: accepts business_ids for batched execution.
Input Schema
{
"type": "object",
"properties": {
"business_id": {
"type": "string"
},
"auth_account": {
"type": "string"
},
"business_ids": {
"type": "array",
"items": {
"type": "string"
}
}
},
"$schema": "http://json-schema.org/draft-07/schema#"
}🟢meta_ads_business_users(business_id, auth_account, business_ids)
Read Facebook Business Manager data. Actions: list — list Business Managers accounts — ad accounts owned by a BM pages — pages owned by a BM users — business users and system users pixels — pixels owned by a BM [Flattened action: users] Bulk support: accepts business_ids for batched execution.
Input Schema
{
"type": "object",
"properties": {
"business_id": {
"type": "string"
},
"auth_account": {
"type": "string"
},
"business_ids": {
"type": "array",
"items": {
"type": "string"
}
}
},
"$schema": "http://json-schema.org/draft-07/schema#"
}🟢meta_ads_business_pixels(business_id, auth_account, business_ids)
Read Facebook Business Manager data. Actions: list — list Business Managers accounts — ad accounts owned by a BM pages — pages owned by a BM users — business users and system users pixels — pixels owned by a BM [Flattened action: pixels] Bulk support: accepts business_ids for batched execution.
Input Schema
{
"type": "object",
"properties": {
"business_id": {
"type": "string"
},
"auth_account": {
"type": "string"
},
"business_ids": {
"type": "array",
"items": {
"type": "string"
}
}
},
"$schema": "http://json-schema.org/draft-07/schema#"
}🟢meta_ads_media_list_images(account, auth_account)
List uploaded media in the ad account. Actions: list_images, list_videos. [Flattened action: list_images]
Input Schema
{
"type": "object",
"properties": {
"account": {
"type": "string"
},
"auth_account": {
"type": "string"
}
},
"$schema": "http://json-schema.org/draft-07/schema#"
}🟢meta_ads_media_list_videos(account, auth_account)
List uploaded media in the ad account. Actions: list_images, list_videos. [Flattened action: list_videos]
Input Schema
{
"type": "object",
"properties": {
"account": {
"type": "string"
},
"auth_account": {
"type": "string"
}
},
"$schema": "http://json-schema.org/draft-07/schema#"
}🟢meta_ads_audience(account, auth_account)
List Custom Audiences in the ad account.
Input Schema
{
"type": "object",
"properties": {
"account": {
"type": "string"
},
"auth_account": {
"type": "string"
}
},
"$schema": "http://json-schema.org/draft-07/schema#"
}🔴meta_ads_campaign_write_create(account, campaign_id, name, objective, daily_budget, ...)
Create, update, pause or activate Meta Ads campaigns. Actions: create — new campaign (name, objective, budget required) update — change name, budget, status pause — shortcut to pause a campaign activate — shortcut to activate a campaign Objectives: OUTCOME_TRAFFIC, OUTCOME_ENGAGEMENT, OUTCOME_LEADS, OUTCOME_SALES, OUTCOME_AWARENESS, OUTCOME_APP_PROMOTION. Budgets are in cents (e.g. 5000 = $50.00). A budget HERE means campaign budget optimization: the ad sets under it must then NOT carry their own budget. Leave the campaign budget empty to budget per ad set instead. For destructive delete use meta_ads_campaign_delete. [Flattened action: create] Bulk support: accepts campaign_ids for batched execution.
Input Schema
{
"type": "object",
"properties": {
"account": {
"type": "string"
},
"campaign_id": {
"type": "string"
},
"name": {
"type": "string"
},
"objective": {
"type": "string",
"enum": [
"OUTCOME_TRAFFIC",
"OUTCOME_ENGAGEMENT",
"OUTCOME_LEADS",
"OUTCOME_SALES",
"OUTCOME_AWARENESS",
"OUTCOME_APP_PROMOTION"
]
},
"daily_budget": {
"type": "number"
},
"lifetime_budget": {
"type": "number"
},
"bid_strategy": {
"type": "string",
"enum": [
"LOWEST_COST_WITHOUT_CAP",
"LOWEST_COST_WITH_BID_CAP",
"COST_CAP",
"LOWEST_COST_WITH_MIN_ROAS"
]
},
"status": {
"type": "string",
"enum": [
"ACTIVE",
"PAUSED"
]
},
"special_ad_categories": {
"type": "array",
"items": {
"type": "string"
}
},
"auth_account": {
"type": "string"
},
"campaign_ids": {
"type": "array",
"items": {
"type": "string"
}
}
},
"$schema": "http://json-schema.org/draft-07/schema#"
}🔴meta_ads_campaign_write_update(account, campaign_id, name, objective, daily_budget, ...)
Create, update, pause or activate Meta Ads campaigns. Actions: create — new campaign (name, objective, budget required) update — change name, budget, status pause — shortcut to pause a campaign activate — shortcut to activate a campaign Objectives: OUTCOME_TRAFFIC, OUTCOME_ENGAGEMENT, OUTCOME_LEADS, OUTCOME_SALES, OUTCOME_AWARENESS, OUTCOME_APP_PROMOTION. Budgets are in cents (e.g. 5000 = $50.00). A budget HERE means campaign budget optimization: the ad sets under it must then NOT carry their own budget. Leave the campaign budget empty to budget per ad set instead. For destructive delete use meta_ads_campaign_delete. [Flattened action: update] Bulk support: accepts campaign_ids for batched execution.
Input Schema
{
"type": "object",
"properties": {
"account": {
"type": "string"
},
"campaign_id": {
"type": "string"
},
"name": {
"type": "string"
},
"objective": {
"type": "string",
"enum": [
"OUTCOME_TRAFFIC",
"OUTCOME_ENGAGEMENT",
"OUTCOME_LEADS",
"OUTCOME_SALES",
"OUTCOME_AWARENESS",
"OUTCOME_APP_PROMOTION"
]
},
"daily_budget": {
"type": "number"
},
"lifetime_budget": {
"type": "number"
},
"bid_strategy": {
"type": "string",
"enum": [
"LOWEST_COST_WITHOUT_CAP",
"LOWEST_COST_WITH_BID_CAP",
"COST_CAP",
"LOWEST_COST_WITH_MIN_ROAS"
]
},
"status": {
"type": "string",
"enum": [
"ACTIVE",
"PAUSED"
]
},
"special_ad_categories": {
"type": "array",
"items": {
"type": "string"
}
},
"auth_account": {
"type": "string"
},
"campaign_ids": {
"type": "array",
"items": {
"type": "string"
}
}
},
"$schema": "http://json-schema.org/draft-07/schema#"
}🔴meta_ads_campaign_write_pause(account, campaign_id, name, objective, daily_budget, ...)
Create, update, pause or activate Meta Ads campaigns. Actions: create — new campaign (name, objective, budget required) update — change name, budget, status pause — shortcut to pause a campaign activate — shortcut to activate a campaign Objectives: OUTCOME_TRAFFIC, OUTCOME_ENGAGEMENT, OUTCOME_LEADS, OUTCOME_SALES, OUTCOME_AWARENESS, OUTCOME_APP_PROMOTION. Budgets are in cents (e.g. 5000 = $50.00). A budget HERE means campaign budget optimization: the ad sets under it must then NOT carry their own budget. Leave the campaign budget empty to budget per ad set instead. For destructive delete use meta_ads_campaign_delete. [Flattened action: pause] Bulk support: accepts campaign_ids for batched execution.
Input Schema
{
"type": "object",
"properties": {
"account": {
"type": "string"
},
"campaign_id": {
"type": "string"
},
"name": {
"type": "string"
},
"objective": {
"type": "string",
"enum": [
"OUTCOME_TRAFFIC",
"OUTCOME_ENGAGEMENT",
"OUTCOME_LEADS",
"OUTCOME_SALES",
"OUTCOME_AWARENESS",
"OUTCOME_APP_PROMOTION"
]
},
"daily_budget": {
"type": "number"
},
"lifetime_budget": {
"type": "number"
},
"bid_strategy": {
"type": "string",
"enum": [
"LOWEST_COST_WITHOUT_CAP",
"LOWEST_COST_WITH_BID_CAP",
"COST_CAP",
"LOWEST_COST_WITH_MIN_ROAS"
]
},
"status": {
"type": "string",
"enum": [
"ACTIVE",
"PAUSED"
]
},
"special_ad_categories": {
"type": "array",
"items": {
"type": "string"
}
},
"auth_account": {
"type": "string"
},
"campaign_ids": {
"type": "array",
"items": {
"type": "string"
}
}
},
"$schema": "http://json-schema.org/draft-07/schema#"
}🔴meta_ads_campaign_write_activate(account, campaign_id, name, objective, daily_budget, ...)
Create, update, pause or activate Meta Ads campaigns. Actions: create — new campaign (name, objective, budget required) update — change name, budget, status pause — shortcut to pause a campaign activate — shortcut to activate a campaign Objectives: OUTCOME_TRAFFIC, OUTCOME_ENGAGEMENT, OUTCOME_LEADS, OUTCOME_SALES, OUTCOME_AWARENESS, OUTCOME_APP_PROMOTION. Budgets are in cents (e.g. 5000 = $50.00). A budget HERE means campaign budget optimization: the ad sets under it must then NOT carry their own budget. Leave the campaign budget empty to budget per ad set instead. For destructive delete use meta_ads_campaign_delete. [Flattened action: activate] Bulk support: accepts campaign_ids for batched execution.
Input Schema
{
"type": "object",
"properties": {
"account": {
"type": "string"
},
"campaign_id": {
"type": "string"
},
"name": {
"type": "string"
},
"objective": {
"type": "string",
"enum": [
"OUTCOME_TRAFFIC",
"OUTCOME_ENGAGEMENT",
"OUTCOME_LEADS",
"OUTCOME_SALES",
"OUTCOME_AWARENESS",
"OUTCOME_APP_PROMOTION"
]
},
"daily_budget": {
"type": "number"
},
"lifetime_budget": {
"type": "number"
},
"bid_strategy": {
"type": "string",
"enum": [
"LOWEST_COST_WITHOUT_CAP",
"LOWEST_COST_WITH_BID_CAP",
"COST_CAP",
"LOWEST_COST_WITH_MIN_ROAS"
]
},
"status": {
"type": "string",
"enum": [
"ACTIVE",
"PAUSED"
]
},
"special_ad_categories": {
"type": "array",
"items": {
"type": "string"
}
},
"auth_account": {
"type": "string"
},
"campaign_ids": {
"type": "array",
"items": {
"type": "string"
}
}
},
"$schema": "http://json-schema.org/draft-07/schema#"
}🔴meta_ads_campaign_delete(campaign_id, auth_account, campaign_ids)
Permanently delete a Meta Ads campaign. Irreversible. Bulk support: accepts campaign_ids for batched execution.
Input Schema
{
"type": "object",
"properties": {
"campaign_id": {
"type": "string"
},
"auth_account": {
"type": "string"
},
"campaign_ids": {
"type": "array",
"items": {
"type": "string"
}
}
},
"required": [
"campaign_id"
],
"$schema": "http://json-schema.org/draft-07/schema#"
}🔴meta_ads_adset_write_create(account, adset_id, campaign_id, name, daily_budget, ...)
Create or update Meta Ads ad sets. Actions: create — new ad set linked to a campaign (targeting, budget, schedule) update — change fields on existing ad set Targeting is a JSON object: { "geo_locations": { "countries": ["BR"] }, "age_min": 18, "age_max": 65, "genders": [1, 2] } Budgets in cents. BUDGET (most common create failure): the ad set REQUIRES daily_budget or lifetime_budget, UNLESS the parent campaign already carries the budget (campaign budget optimization) — in which case the ad set must NOT send one. lifetime_budget also requires end_time. optimization_goal must match the campaign objective: OUTCOME_TRAFFIC → LINK_CLICKS / LANDING_PAGE_VIEWS / IMPRESSIONS; OUTCOME_AWARENESS → REACH / IMPRESSIONS; OUTCOME_ENGAGEMENT → POST_ENGAGEMENT / THRUPLAY / PAGE_LIKES / CONVERSATIONS; OUTCOME_LEADS → LEAD_GENERATION / QUALITY_LEAD / OFFSITE_CONVERSIONS; OUTCOME_SALES → OFFSITE_CONVERSIONS / VALUE; OUTCOME_APP_PROMOTION → APP_INSTALLS. OFFSITE_CONVERSIONS/VALUE need promoted_object with the pixel: {"pixel_id":"123","custom_event_type":"PURCHASE"}. LEAD_GENERATION needs {"page_id":"123"}. destination_type is only for non-website destinations (MESSENGER, WHATSAPP, PHONE_CALL); omit it for regular website traffic. For destructive delete use meta_ads_adset_delete. [Flattened action: create] Bulk support: accepts adset_ids, campaign_ids for batched execution.
Input Schema
{
"type": "object",
"properties": {
"account": {
"type": "string"
},
"adset_id": {
"type": "string"
},
"campaign_id": {
"type": "string"
},
"name": {
"type": "string"
},
"daily_budget": {
"type": "number"
},
"lifetime_budget": {
"type": "number"
},
"billing_event": {
"type": "string",
"enum": [
"IMPRESSIONS",
"LINK_CLICKS",
"POST_ENGAGEMENT",
"THRUPLAY",
"PAGE_LIKES",
"APP_INSTALLS"
]
},
"optimization_goal": {
"type": "string",
"enum": [
"LINK_CLICKS",
"LANDING_PAGE_VIEWS",
"IMPRESSIONS",
"REACH",
"POST_ENGAGEMENT",
"THRUPLAY",
"PAGE_LIKES",
"CONVERSATIONS",
"LEAD_GENERATION",
"QUALITY_LEAD",
"OFFSITE_CONVERSIONS",
"VALUE",
"APP_INSTALLS"
]
},
"targeting": {
"type": "string"
},
"destination_type": {
"type": "string",
"enum": [
"MESSENGER",
"WHATSAPP",
"PHONE_CALL",
"APP",
"INSTAGRAM_DIRECT",
"ON_AD",
"ON_POST",
"ON_VIDEO",
"ON_PAGE",
"ON_EVENT"
]
},
"promoted_object": {
"type": "string"
},
"bid_amount": {
"type": "number"
},
"bid_strategy": {
"type": "string",
"enum": [
"LOWEST_COST_WITHOUT_CAP",
"LOWEST_COST_WITH_BID_CAP",
"COST_CAP",
"LOWEST_COST_WITH_MIN_ROAS"
]
},
"start_time": {
"type": "string"
},
"end_time": {
"type": "string"
},
"status": {
"type": "string",
"enum": [
"ACTIVE",
"PAUSED"
]
},
"auth_account": {
"type": "string"
},
"adset_ids": {
"type": "array",
"items": {
"type": "string"
}
},
"campaign_ids": {
"type": "array",
"items": {
"type": "string"
}
}
},
"$schema": "http://json-schema.org/draft-07/schema#"
}🔴meta_ads_adset_write_update(account, adset_id, campaign_id, name, daily_budget, ...)
Create or update Meta Ads ad sets. Actions: create — new ad set linked to a campaign (targeting, budget, schedule) update — change fields on existing ad set Targeting is a JSON object: { "geo_locations": { "countries": ["BR"] }, "age_min": 18, "age_max": 65, "genders": [1, 2] } Budgets in cents. BUDGET (most common create failure): the ad set REQUIRES daily_budget or lifetime_budget, UNLESS the parent campaign already carries the budget (campaign budget optimization) — in which case the ad set must NOT send one. lifetime_budget also requires end_time. optimization_goal must match the campaign objective: OUTCOME_TRAFFIC → LINK_CLICKS / LANDING_PAGE_VIEWS / IMPRESSIONS; OUTCOME_AWARENESS → REACH / IMPRESSIONS; OUTCOME_ENGAGEMENT → POST_ENGAGEMENT / THRUPLAY / PAGE_LIKES / CONVERSATIONS; OUTCOME_LEADS → LEAD_GENERATION / QUALITY_LEAD / OFFSITE_CONVERSIONS; OUTCOME_SALES → OFFSITE_CONVERSIONS / VALUE; OUTCOME_APP_PROMOTION → APP_INSTALLS. OFFSITE_CONVERSIONS/VALUE need promoted_object with the pixel: {"pixel_id":"123","custom_event_type":"PURCHASE"}. LEAD_GENERATION needs {"page_id":"123"}. destination_type is only for non-website destinations (MESSENGER, WHATSAPP, PHONE_CALL); omit it for regular website traffic. For destructive delete use meta_ads_adset_delete. [Flattened action: update] Bulk support: accepts adset_ids, campaign_ids for batched execution.
Input Schema
{
"type": "object",
"properties": {
"account": {
"type": "string"
},
"adset_id": {
"type": "string"
},
"campaign_id": {
"type": "string"
},
"name": {
"type": "string"
},
"daily_budget": {
"type": "number"
},
"lifetime_budget": {
"type": "number"
},
"billing_event": {
"type": "string",
"enum": [
"IMPRESSIONS",
"LINK_CLICKS",
"POST_ENGAGEMENT",
"THRUPLAY",
"PAGE_LIKES",
"APP_INSTALLS"
]
},
"optimization_goal": {
"type": "string",
"enum": [
"LINK_CLICKS",
"LANDING_PAGE_VIEWS",
"IMPRESSIONS",
"REACH",
"POST_ENGAGEMENT",
"THRUPLAY",
"PAGE_LIKES",
"CONVERSATIONS",
"LEAD_GENERATION",
"QUALITY_LEAD",
"OFFSITE_CONVERSIONS",
"VALUE",
"APP_INSTALLS"
]
},
"targeting": {
"type": "string"
},
"destination_type": {
"type": "string",
"enum": [
"MESSENGER",
"WHATSAPP",
"PHONE_CALL",
"APP",
"INSTAGRAM_DIRECT",
"ON_AD",
"ON_POST",
"ON_VIDEO",
"ON_PAGE",
"ON_EVENT"
]
},
"promoted_object": {
"type": "string"
},
"bid_amount": {
"type": "number"
},
"bid_strategy": {
"type": "string",
"enum": [
"LOWEST_COST_WITHOUT_CAP",
"LOWEST_COST_WITH_BID_CAP",
"COST_CAP",
"LOWEST_COST_WITH_MIN_ROAS"
]
},
"start_time": {
"type": "string"
},
"end_time": {
"type": "string"
},
"status": {
"type": "string",
"enum": [
"ACTIVE",
"PAUSED"
]
},
"auth_account": {
"type": "string"
},
"adset_ids": {
"type": "array",
"items": {
"type": "string"
}
},
"campaign_ids": {
"type": "array",
"items": {
"type": "string"
}
}
},
"$schema": "http://json-schema.org/draft-07/schema#"
}🔴meta_ads_adset_delete(adset_id, auth_account, adset_ids)
Permanently delete a Meta Ads ad set. Irreversible. Bulk support: accepts adset_ids for batched execution.
Input Schema
{
"type": "object",
"properties": {
"adset_id": {
"type": "string"
},
"auth_account": {
"type": "string"
},
"adset_ids": {
"type": "array",
"items": {
"type": "string"
}
}
},
"required": [
"adset_id"
],
"$schema": "http://json-schema.org/draft-07/schema#"
}🔴meta_ads_creative_write_create_creative(account, name, page_id, message, link, ...)
Create ad creatives and ads (final step to launch). Actions: create_creative — create ad creative with image/video + copy (requires page_id) create_ad — create ad linking creative to ad set update_ad — update ad fields (name, status, creative) For create_creative: provide image_hash (from upload_image) OR video_id (from upload_video) + page_id + message. call_to_action_type: LEARN_MORE, SHOP_NOW, SIGN_UP, DOWNLOAD, GET_QUOTE, CONTACT_US, SUBSCRIBE, BOOK_NOW, etc. For destructive delete use meta_ads_creative_delete. [Flattened action: create_creative] Bulk support: accepts page_ids, video_ids, adset_ids, creative_ids, ad_ids for batched execution.
Input Schema
{
"type": "object",
"properties": {
"account": {
"type": "string"
},
"name": {
"type": "string"
},
"page_id": {
"type": "string"
},
"message": {
"type": "string"
},
"link": {
"type": "string"
},
"image_hash": {
"type": "string"
},
"video_id": {
"type": "string"
},
"call_to_action_type": {
"type": "string"
},
"adset_id": {
"type": "string"
},
"creative_id": {
"type": "string"
},
"ad_id": {
"type": "string"
},
"status": {
"type": "string",
"enum": [
"ACTIVE",
"PAUSED"
]
},
"auth_account": {
"type": "string"
},
"page_ids": {
"type": "array",
"items": {
"type": "string"
}
},
"video_ids": {
"type": "array",
"items": {
"type": "string"
}
},
"adset_ids": {
"type": "array",
"items": {
"type": "string"
}
},
"creative_ids": {
"type": "array",
"items": {
"type": "string"
}
},
"ad_ids": {
"type": "array",
"items": {
"type": "string"
}
}
},
"$schema": "http://json-schema.org/draft-07/schema#"
}🔴meta_ads_creative_write_create_ad(account, name, page_id, message, link, ...)
Create ad creatives and ads (final step to launch). Actions: create_creative — create ad creative with image/video + copy (requires page_id) create_ad — create ad linking creative to ad set update_ad — update ad fields (name, status, creative) For create_creative: provide image_hash (from upload_image) OR video_id (from upload_video) + page_id + message. call_to_action_type: LEARN_MORE, SHOP_NOW, SIGN_UP, DOWNLOAD, GET_QUOTE, CONTACT_US, SUBSCRIBE, BOOK_NOW, etc. For destructive delete use meta_ads_creative_delete. [Flattened action: create_ad] Bulk support: accepts page_ids, video_ids, adset_ids, creative_ids, ad_ids for batched execution.
Input Schema
{
"type": "object",
"properties": {
"account": {
"type": "string"
},
"name": {
"type": "string"
},
"page_id": {
"type": "string"
},
"message": {
"type": "string"
},
"link": {
"type": "string"
},
"image_hash": {
"type": "string"
},
"video_id": {
"type": "string"
},
"call_to_action_type": {
"type": "string"
},
"adset_id": {
"type": "string"
},
"creative_id": {
"type": "string"
},
"ad_id": {
"type": "string"
},
"status": {
"type": "string",
"enum": [
"ACTIVE",
"PAUSED"
]
},
"auth_account": {
"type": "string"
},
"page_ids": {
"type": "array",
"items": {
"type": "string"
}
},
"video_ids": {
"type": "array",
"items": {
"type": "string"
}
},
"adset_ids": {
"type": "array",
"items": {
"type": "string"
}
},
"creative_ids": {
"type": "array",
"items": {
"type": "string"
}
},
"ad_ids": {
"type": "array",
"items": {
"type": "string"
}
}
},
"$schema": "http://json-schema.org/draft-07/schema#"
}🔴meta_ads_creative_write_update_ad(account, name, page_id, message, link, ...)
Create ad creatives and ads (final step to launch). Actions: create_creative — create ad creative with image/video + copy (requires page_id) create_ad — create ad linking creative to ad set update_ad — update ad fields (name, status, creative) For create_creative: provide image_hash (from upload_image) OR video_id (from upload_video) + page_id + message. call_to_action_type: LEARN_MORE, SHOP_NOW, SIGN_UP, DOWNLOAD, GET_QUOTE, CONTACT_US, SUBSCRIBE, BOOK_NOW, etc. For destructive delete use meta_ads_creative_delete. [Flattened action: update_ad] Bulk support: accepts page_ids, video_ids, adset_ids, creative_ids, ad_ids for batched execution.
Input Schema
{
"type": "object",
"properties": {
"account": {
"type": "string"
},
"name": {
"type": "string"
},
"page_id": {
"type": "string"
},
"message": {
"type": "string"
},
"link": {
"type": "string"
},
"image_hash": {
"type": "string"
},
"video_id": {
"type": "string"
},
"call_to_action_type": {
"type": "string"
},
"adset_id": {
"type": "string"
},
"creative_id": {
"type": "string"
},
"ad_id": {
"type": "string"
},
"status": {
"type": "string",
"enum": [
"ACTIVE",
"PAUSED"
]
},
"auth_account": {
"type": "string"
},
"page_ids": {
"type": "array",
"items": {
"type": "string"
}
},
"video_ids": {
"type": "array",
"items": {
"type": "string"
}
},
"adset_ids": {
"type": "array",
"items": {
"type": "string"
}
},
"creative_ids": {
"type": "array",
"items": {
"type": "string"
}
},
"ad_ids": {
"type": "array",
"items": {
"type": "string"
}
}
},
"$schema": "http://json-schema.org/draft-07/schema#"
}🔴meta_ads_creative_delete(ad_id, auth_account, ad_ids)
Permanently delete a Meta Ads ad. Irreversible. Bulk support: accepts ad_ids for batched execution.
Input Schema
{
"type": "object",
"properties": {
"ad_id": {
"type": "string"
},
"auth_account": {
"type": "string"
},
"ad_ids": {
"type": "array",
"items": {
"type": "string"
}
}
},
"required": [
"ad_id"
],
"$schema": "http://json-schema.org/draft-07/schema#"
}🟡meta_ads_media_write_upload_image(account, image_url, file_url, upload_id, file_base64, ...)
Upload images and videos to Meta Ads account. Actions: upload_image — upload an image. Returns the image hash you need for create_creative. upload_video — upload video from URL (Meta fetches it). Returns video_id. get_upload_command — get a curl command for uploading large local video files (keeps file out of AI context). upload_image accepts the file in four ways (use exactly one): image_url/file_url (public URL), upload_id (uploaded via the command this tool hands you), file_base64, or upload_code. Call upload_image with NO file to get a ready-made upload command for a file on the user's machine. Facebook CDN links (*.fbcdn.net) are signed, expiring and pinned to the browser that opened them — they do NOT work as image_url from the server; upload the file instead. For listing already-uploaded media use meta_ads_media. [Flattened action: upload_image] Bulk support: accepts upload_ids for batched execution.
Input Schema
{
"type": "object",
"properties": {
"account": {
"type": "string"
},
"image_url": {
"type": "string"
},
"file_url": {
"type": "string"
},
"upload_id": {
"type": "string"
},
"file_base64": {
"type": "string"
},
"upload_code": {
"type": "string"
},
"file_name": {
"type": "string"
},
"video_url": {
"type": "string"
},
"title": {
"type": "string"
},
"file_path": {
"type": "string"
},
"auth_account": {
"type": "string"
},
"upload_ids": {
"type": "array",
"items": {
"type": "string"
}
}
},
"$schema": "http://json-schema.org/draft-07/schema#"
}🟡meta_ads_media_write_upload_video(account, image_url, file_url, upload_id, file_base64, ...)
Upload images and videos to Meta Ads account. Actions: upload_image — upload an image. Returns the image hash you need for create_creative. upload_video — upload video from URL (Meta fetches it). Returns video_id. get_upload_command — get a curl command for uploading large local video files (keeps file out of AI context). upload_image accepts the file in four ways (use exactly one): image_url/file_url (public URL), upload_id (uploaded via the command this tool hands you), file_base64, or upload_code. Call upload_image with NO file to get a ready-made upload command for a file on the user's machine. Facebook CDN links (*.fbcdn.net) are signed, expiring and pinned to the browser that opened them — they do NOT work as image_url from the server; upload the file instead. For listing already-uploaded media use meta_ads_media. [Flattened action: upload_video] Bulk support: accepts upload_ids for batched execution.
Input Schema
{
"type": "object",
"properties": {
"account": {
"type": "string"
},
"image_url": {
"type": "string"
},
"file_url": {
"type": "string"
},
"upload_id": {
"type": "string"
},
"file_base64": {
"type": "string"
},
"upload_code": {
"type": "string"
},
"file_name": {
"type": "string"
},
"video_url": {
"type": "string"
},
"title": {
"type": "string"
},
"file_path": {
"type": "string"
},
"auth_account": {
"type": "string"
},
"upload_ids": {
"type": "array",
"items": {
"type": "string"
}
}
},
"$schema": "http://json-schema.org/draft-07/schema#"
}🟡meta_ads_media_write_get_upload_command(account, image_url, file_url, upload_id, file_base64, ...)
Upload images and videos to Meta Ads account. Actions: upload_image — upload an image. Returns the image hash you need for create_creative. upload_video — upload video from URL (Meta fetches it). Returns video_id. get_upload_command — get a curl command for uploading large local video files (keeps file out of AI context). upload_image accepts the file in four ways (use exactly one): image_url/file_url (public URL), upload_id (uploaded via the command this tool hands you), file_base64, or upload_code. Call upload_image with NO file to get a ready-made upload command for a file on the user's machine. Facebook CDN links (*.fbcdn.net) are signed, expiring and pinned to the browser that opened them — they do NOT work as image_url from the server; upload the file instead. For listing already-uploaded media use meta_ads_media. [Flattened action: get_upload_command] Bulk support: accepts upload_ids for batched execution.
Input Schema
{
"type": "object",
"properties": {
"account": {
"type": "string"
},
"image_url": {
"type": "string"
},
"file_url": {
"type": "string"
},
"upload_id": {
"type": "string"
},
"file_base64": {
"type": "string"
},
"upload_code": {
"type": "string"
},
"file_name": {
"type": "string"
},
"video_url": {
"type": "string"
},
"title": {
"type": "string"
},
"file_path": {
"type": "string"
},
"auth_account": {
"type": "string"
},
"upload_ids": {
"type": "array",
"items": {
"type": "string"
}
}
},
"$schema": "http://json-schema.org/draft-07/schema#"
}🔴meta_ads_audience_write_create(account, audience_id, name, description, users, ...)
Manage Custom Audiences for targeting. Actions: create — create a new custom audience add_users — upload hashed user data (email, phone, first/last name). PII is SHA-256 hashed before upload. Users format: array of { email, phone?, fn?, ln? }. Data is normalized and hashed automatically. For destructive delete use meta_ads_audience_delete. [Flattened action: create] Bulk support: accepts audience_ids for batched execution.
Input Schema
{
"type": "object",
"properties": {
"account": {
"type": "string"
},
"audience_id": {
"type": "string"
},
"name": {
"type": "string"
},
"description": {
"type": "string"
},
"users": {
"type": "array",
"items": {
"type": "object",
"properties": {
"email": {
"type": "string"
},
"phone": {
"type": "string"
},
"fn": {
"type": "string"
},
"ln": {
"type": "string"
}
}
}
},
"auth_account": {
"type": "string"
},
"audience_ids": {
"type": "array",
"items": {
"type": "string"
}
}
},
"$schema": "http://json-schema.org/draft-07/schema#"
}🔴meta_ads_audience_write_add_users(account, audience_id, name, description, users, ...)
Manage Custom Audiences for targeting. Actions: create — create a new custom audience add_users — upload hashed user data (email, phone, first/last name). PII is SHA-256 hashed before upload. Users format: array of { email, phone?, fn?, ln? }. Data is normalized and hashed automatically. For destructive delete use meta_ads_audience_delete. [Flattened action: add_users] Bulk support: accepts audience_ids for batched execution.
Input Schema
{
"type": "object",
"properties": {
"account": {
"type": "string"
},
"audience_id": {
"type": "string"
},
"name": {
"type": "string"
},
"description": {
"type": "string"
},
"users": {
"type": "array",
"items": {
"type": "object",
"properties": {
"email": {
"type": "string"
},
"phone": {
"type": "string"
},
"fn": {
"type": "string"
},
"ln": {
"type": "string"
}
}
}
},
"auth_account": {
"type": "string"
},
"audience_ids": {
"type": "array",
"items": {
"type": "string"
}
}
},
"$schema": "http://json-schema.org/draft-07/schema#"
}🔴meta_ads_audience_delete(audience_id, auth_account, audience_ids)
Permanently delete a Custom Audience. Irreversible. Bulk support: accepts audience_ids for batched execution.
Input Schema
{
"type": "object",
"properties": {
"audience_id": {
"type": "string"
},
"auth_account": {
"type": "string"
},
"audience_ids": {
"type": "array",
"items": {
"type": "string"
}
}
},
"required": [
"audience_id"
],
"$schema": "http://json-schema.org/draft-07/schema#"
}🟢show_version
Show the current MCP platform and adapter versions.
Input Schema
{
"type": "object",
"properties": {},
"$schema": "http://json-schema.org/draft-07/schema#"
}🟡report_bug(message, context, conversation)
Report a bug, missing feature, or send feedback. Include the conversation array with recent messages for reproduction.
Input Schema
{
"type": "object",
"properties": {
"message": {
"type": "string"
},
"context": {
"default": "",
"type": "string"
},
"conversation": {
"default": "[]",
"type": "string"
}
},
"required": [
"message"
],
"$schema": "http://json-schema.org/draft-07/schema#"
}🟢connect
Returns connection status and URLs. When all providers are connected, returns authenticated:true and empty pending[]. When credentials are missing, returns connect_url for the toolkit and per-install URLs.
Input Schema
{
"type": "object",
"properties": {},
"$schema": "http://json-schema.org/draft-07/schema#"
}🟢toolkit_info
Returns the current toolkit state: installed MCPs, their connection status, the accounts connected to each one, and how many catalog tools each exposes.
Input Schema
{
"type": "object",
"properties": {},
"$schema": "http://json-schema.org/draft-07/schema#"
}🟡marketplace(action, query, mcp_id, limit, tier_slug, ...)
The official mcp.ai marketplace — the in-platform catalog of every MCP/tool, AND the way to run them. Covers capability requests like "find an MCP that does X", "consulta um CPF", "is there a tool for Y". Core flow: action=search discovers MCPs by intent → describe returns one MCP's full profile (every tool with its id + params, pricing, auth) so you pick the right tool_id → invoke RUNS that tool. KEY: invoke works even when the MCP is NOT installed — it runs the tool pontualmente (one-off), without adding the MCP to the toolkit and without bloating the tool list. If the MCP needs a credential/login, invoke returns a connect link; if it is paid and the wallet is empty, invoke returns a checkout/top-up link (the user opens it, then you retry). Use install only to make an MCP PERMANENT in the active toolkit (its tools then show up natively in future sessions); prefer invoke for a single/occasional use. list_tools lists what is callable right now. subscribe/cancel handle per-MCP billing; report_bug sends feedback; request_mcp asks us to build a NEW MCP when nothing fits. Search/describe flag installed_in_toolkit vs installed_in_workspace. Writes (install/uninstall/subscribe/cancel and the one-off install behind invoke) require workspace owner/admin. It also carries the mcp.ai PROMPT LIBRARY, which is about ready-made prompt TEXT rather than MCPs: search_prompts finds one, get_prompt returns its full text with {{variables}} filled, and publish_prompt saves a prompt and returns a shareable mcp.ai/p/<slug> link that opens without login.
Input Schema
{
"type": "object",
"properties": {
"action": {
"default": "search",
"type": "string",
"enum": [
"search",
"describe",
"install",
"uninstall",
"subscribe",
"cancel",
"resume",
"report_bug",
"request_mcp",
"list_tools",
"invoke",
"search_prompts",
"get_prompt",
"publish_prompt"
]
},
"query": {
"default": "",
"type": "string"
},
"mcp_id": {
"default": "",
"type": "string"
},
"limit": {
"default": 10,
"type": "number"
},
"tier_slug": {
"default": "",
"type": "string"
},
"immediate": {
"default": false,
"type": "boolean"
},
"cancel_reason": {
"type": "string",
"enum": [
"too_expensive",
"missing_features",
"switched_service",
"unused",
"customer_service",
"too_complex",
"low_quality",
"other"
]
},
"cancel_comment": {
"default": "",
"type": "string"
},
"message": {
"default": "",
"type": "string"
},
"report_context": {
"default": "",
"type": "string"
},
"conversation": {
"default": "[]",
"type": "string"
},
"request_name": {
"default": "",
"type": "string"
},
"request_details": {
"default": "",
"type": "string"
},
"tool_id": {
"default": "",
"type": "string"
},
"arguments": {
"default": "{}",
"type": "string"
},
"prompt_slug": {
"default": "",
"type": "string"
},
"prompt_vars": {
"default": "{}",
"type": "string"
},
"prompt_category": {
"default": "",
"type": "string"
},
"prompt_tool": {
"default": "",
"type": "string"
},
"prompt_title": {
"default": "",
"type": "string"
},
"prompt_description": {
"default": "",
"type": "string"
},
"prompt_body": {
"default": "",
"type": "string"
},
"prompt_targets": {
"default": [],
"type": "array",
"items": {
"type": "string",
"enum": [
"claude",
"chatgpt",
"cursor",
"lovable"
]
}
}
},
"$schema": "http://json-schema.org/draft-07/schema#"
}🟡authenticate(token)
MCP.AI for IDE agents (Cursor, etc.): log in in the browser, copy the access token. Best: add it to this server's config as a header `Authorization: Bearer <token>` for a permanent, non-expiring connection. Or paste it here for a session-only login: call with { token: "<jwt>" } after the user pastes, or with no args to get the link.
Input Schema
{
"type": "object",
"properties": {
"token": {
"type": "string"
}
},
"$schema": "http://json-schema.org/draft-07/schema#"
}Community
Evidence